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Based on solution, the UK mobile application segment is slated to witness substantial growth rate of around 25% through 2030 owing to the extensive usage of smartphones for viewing real-time video feeds. Mobile-based VMS allows users to access video servers remotely at any time using public IP or private IP. Cameras from different video recorders or servers spread across different locations can be grouped and sequenced for easy video monitoring, further fueling the market expansion.
In the U.S., the cloud deployment model held nearly 40% of the video management software market share in 2021 and is slated to register a prominent gain through 2030. Growth is attributed to the increasing proliferation of cloud networks for the storage of surveillance feed. Cloud-based VMS systems can manage both analog and IP video signals simultaneously. They also enable enterprises to integrate their traditional VMS solutions with the features of cloud-based solutions. The rapidly growing shift toward virtualized platforms will push the usage of cloud-based VMS, thus positively impacting the overall market revenue.
In China, the analog technology segment captured a significant chunk of the video management software market, accounting for about 45% share in 2021. Analog-based solutions are easy to run, sending recordings to a DVR, which then converts the analog to digital and stores it. Although analog cameras have lower overall video quality compared to their IP counterparts, they perform robustly in low light conditions, making them lucrative for night surveillance. The affordability and lower cost of analog cameras continue to be major driving forces behind the market expansion of the analog VMS segment in the country.
In Germany video management software market, the retail application segment is slated to register 30% CAGR from 2022 to 2030. It was estimated that shoplifting and in-store shrinkage cost over USD 5 billion to German retailers in 2021. VMS provides retailers with capabilities that prevent stock loss and shrinkage, enhancing the overall operations of an organization. VMS solutions include video analytics capabilities to improve the system effectiveness including smart video motion detection, queue length analysis, traffic direction, abandoned object analysis, and post object search.
Europe accounted for around USD 1 billion market revenue in 2021. Rising terrorism, mass robbery, and illegal immigration is likely to propel the regional market growth. The rising public security concerns due to frequent terrorist attacks in the EU countries are enabling government authorities to form stringent public policies and adopt advanced surveillance systems. For instance, the Russian government is using advanced technologies including facial recognition systems to mitigate the risk of crimes along with controlling the impact of the COVID-19 outbreak.