Veterinary Wound Cleansers Market

Veterinary Wound Cleansers Market Size

The global veterinary wound cleansers market size was valued at USD 184.3 million in 2023 and is estimated to grow at a CAGR of 10.5% from 2024 to 2032. The pet population growth and the inclination of pet owners to purchase more healthcare products have accelerated the growth of the market. Further, the growing concern about preventing infections in veterinary practices, particularly post-surgery, further boosts demand for these products as essential elements of comprehensive animal care.

In addition, the emergence of online retailing has enabled many pet users to buy these services and increased their penetration in different geographies. All these factors, combined with growing awareness of infection prevention, continue to enable the growth of the veterinary wound cleansers market.

Veterinary wound cleansers are advanced formulations for the cleaning, disinfecting, and promote healing in animal wounds. These products are designed with gentle, non-irritating components, which clean the debris and bacteria to promote proper healing while avoiding infection. Commonly used for cuts, abrasions, and surgical wounds, veterinary wound cleansers usually incorporate chlorhexidine or iodine as antiseptics. Their ease of use makes these medicaments essential for use in both veterinary clinics and at-home animal care, thus aiding recovery while minimizing complications in all animal species.

Veterinary Wound Cleansers Market Trends

The market is witnessing significant growth due to increasing pet ownership and changing attitudes towards pets.

• Based on the 2024 APPA National Pet Owners Survey, as cited in APPA's State of the Industry Report, 82 million U.S. households now own a pet. This increase in pet ownership has consequently created a higher demand for animal wellness products, including wound cleansers that help prevent infections and promote healing.
  
• Additionally, as the growing number of pet owners are becoming more conscious about the importance of proactive health measures, they are investing more in effective wound care for their pets.
  
• This shift in awareness among pet owners is facilitating the use of specialized wound cleansers, which are safe, easy to use, and aid in quicker recovery. Together, these trends drive the growth of market as more pet owners prioritize their pet’s health.
  

Veterinary Wound Cleansers Market Analysis

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Based on animal type, the global market is segmented into companion animals and livestock animals. The companion animals segment dominated the market and was valued at USD 117.8 million in 2023. The companion animals segment is further sub-segmented into dogs, cats, and other companion animals.

• The rise in pet parenting and spending over the years has contributed to the growth of the companion animals segment within the market.
  
• According to the Bureau of Statistics, pet care expenditure surged from USD 123.6 billion in 2021 to USD 136.8 billion by 2022; a staggering increase of 11%. This figure reports an average of USD 770 spent on pets every year by a U.S. household.
  
• This increase in spending demonstrates pet owners’ growing emphasis, which most likely stems from the pandemic period, and willingness to spend on health care solutions like wound cleansers.
  
• In addition to these factors, these pets, primarily active animals like dogs, sustain minor injuries while playing, or during interactions with other pets. Further, the demand for accessible wound cleansers is driven by the increased frequency of injuries along with the regular surgeries like spaying and neutering.
  
• These factors collectively contribute to the significant growth of the companion animals segment within the market.
  

Based on the product, the global veterinary wound cleansers market is categorized into traditional cleansers, advanced cleansers and natural cleansers. The traditional cleansers segment accounted for the highest market share of 55.4% in 2023.

• The significant growth of this segment is attributed to their well-established usage and confidence among veterinarians and pet owners.
  
• The growth is further supplemented by their long-standing history and proven efficacy which results in heavy reliance on traditional cleansers for wound healing, especially in emergency cases.
  
• In addition, the traditional cleansers’ availability and affordability has increased its adoption compared to the newer and specialized products which in turn supports the growth.
  
• However, their dominance in the market is further reinforced by the accessibility through various retail channels ensuring that pet owners can easily obtain them.

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Based on the end use, the global veterinary wound cleansers market is divided into veterinary hospitals & clinics, rescue and shelters, and other end-users. The veterinary hospitals & clinics segment is expected to grow at a 10.4% CAGR over the analysis period.

• With the growth of pet ownership, the number of animals receiving regular check-ups increases, thus creating the need for pet wound care products.
  
• Similarly, these products are increasingly sought for the provision of veterinary services, such as emergency or surgical treatment. Numerous clinics and hospitals require such wound cleansers for post-operative care or treatment of other injuries.
  
• Also, with the increased use of modern wound care methods and products in veterinary hospitals and clinics, it supports the growth of this segment.

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In 2023, the U.S. held a significant position in the North American veterinary wound cleansers market and was valued at USD 69.6 million in 2023.

• As per the American Pet Products Association, total U.S. pet industry spending in 2023 was USD 147 billion and was expected to USD 150.6 billion by the end of 2024, which underscored the market presence.
  
• With increasing attention of pet owners towards the health of their pet, the demand for effective veterinary wound care products is also rapidly increasing, putting the U.S. in the forefront of the veterinary wound cleansing market.
  

India is expected to grow significantly during the forecast period.

• In India, the veterinary healthcare infrastructure is developing with the setting up of several veterinary clinics and hospitals. Such infrastructural development increases the availability of veterinary services and wound care products, which increases market demand.
  
• As pets are growing more active and exploring new surroundings, there has been an increase in the number of wounds that require proper wound management solutions including would cleansers.
  

Germany's veterinary wound cleansers market is anticipated to showcase remarkable growth during the forecast period.

• In the year 2023, the German culture of accompanying pets was indicated by a report from the Central Association of Zoological Specialist Companies (ZZF), which revealed that 34.3 million homes had pets, including dogs, cats, small animals, and even pet birds. Moreover, the popularity of cats as the most kept and adored pets is witnessed, which is reflected by over 15.7 million cats being kept by 25% of German households. This, therefore, leads to a need for products that aid in improving effective veterinary care in comprehensive ways.
  
• This increase in the number of pets creates a need for veterinary wound cleansers because pet owners are putting more emphasis on the wellbeing of their pets.
  
• However, there is also a change in the attitude of German pet owners that puts more focus on preventive measures and proper wound treatment, further driving this demand.
  

Brazil's veterinary wound cleansers market is projected to witness growth in coming years.

• Due to the intensified purchasing of pets in the country, the market for Brazil veterinary wound cleansers is expected to grow at a moderately high pace in the upcoming years.
  
• More veterinary clinics and hospitals are being established in the country, which makes certain specialized products and services more accessible to them. The expansion of veterinary facilities allows pet owners to seek timely medical assistance for their pets’ wounds.
  

Saudi Arabia is anticipated to grow in the Middle East and African veterinary wound cleansers market.

• The increasing pet culture encourages people to take care of their pets, and as a consequence, motivates pet owners to purchase quality veterinary products.
  
• In addition, the government's participation in the campaigns to promote animal health and welfare raises the significance of veterinary services and makes pet owners give more attention to the health needs of their pets.
  
• Thus, all these factors position the pet market in Saudi Arabia for remarkable growth in the forthcoming years.
  

Veterinary Wound Cleansers Market Share

The market is competitive in nature comprising of established firms and new entrants competing for market share through innovative products, strategic alliances, and entry to new geographic locations. Some of the major players in the market are global firms as well as some focused companies dealing in veterinary care products, who are engaged in research and development to improve their product offerings by developing advanced wound cleansing solutions targeted for different animals including pets and farm animals.

Veterinary Wound Cleansers Market Companies

Few of the prominent players operating in the veterinary wound cleansers industry include:

• Axio Biosolutions
• Dechra Pharmaceuticals
• Elanco
• Ethicon (Johnson & Johnson)
• Healers PetCare
• Innovacyn
• Jorgen Kruuse
• Neogen Corporation
• Vetoquinol
• Vetericyn
• Virbac
• Zoetis
  

USPs for the top players:

• Development of specialized products for different animal species.
  
• Implementation of competitive pricing strategies.
  
• Acquisition of smaller companies to expand product portfolios.
  

Veterinary Wound Cleansers Industry News

• In December 2020, Spectrum Antimicrobials, Inc. unveiled Vetricept Skin and Wound Care Cleanser, marking the inaugural product launch for the company's newly established Animal Health Division. This launch enables Spectrum to diversify its product offerings, strengthen its market presence in the growing veterinary sector, and create new revenue opportunities.
  

The veterinary wound cleansers market research report includes in-depth coverage of the industry with estimates & forecast in terms of revenue in USD Million from 2021 – 2032 for the following segments:

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Market, By Animal Type

• Companion animals
  • Dogs
  • Cats
  • Other companion animals
• Livestock animals
  • Cattle
  • Swine
  • Sheep & goats
  • Other livestock animals

Market, By Product

• Traditional cleansers
• Advanced cleansers
• Natural cleansers

Market, By End Use

• Veterinary hospitals & clinics
• Rescue and shelters
• Other end users

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • Germany
  • UK
  • France
  • Spain
  • Italy
  • Netherlands
• Asia Pacific
  • China
  • Japan
  • India
  • Australia
  • South Korea 
• Latin America
  • Brazil
  • Mexico
  • Argentina 
• Middle East & Africa
  • Saudi Arabia
  • South Africa
  • UAE