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The rising incidence of chronic diseases such as cardiovascular diseases and cancer in animals is a key driver of the market growth. The high prevalence of these diseases necessitates the adoption of biomarkers for early diagnosis, monitoring, and treatment evaluation. The adoption of biomarkers helps veterinarians provide more accurate and timely care, enhancing animal health and welfare.
Furthermore, increased spending on animal healthcare, rising adoption of pet insurance, advancements in diagnostic technologies, government support, and strategic expansions by key industry players are additional factors driving demand for diagnostic veterinary services.