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Some key trends in the market includes growing awareness among pet owners and veterinarians regarding autoimmune diseases in animals, and rising demand for auto-immune therapeutics among companion animals due to the high risk of HIV transmission from an animal source to human with weakened immunity and the transmission of allergy components from companion animals to family members.
The increasing pet ownership is also a key factor driving the growth of market. According to the American Pet Products Association's (APPA) 2021-2022 National Pet Owners Survey, 70% of the U.S. households, or around 90.5 million families, own a pet and this number is expected to increase in future Increasing companion animal ownership leads to rise on animal healthcare, in turn to an increase in the medicalization rate for animals