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Hertz Corporation expands its fleet to encompass a variety of vehicles, from compact cars to luxury models, with a strong focus on electric vehicles (EVs). This strategy addresses diverse customer preferences and leverages the increasing demand for sustainable transportation. Hertz has also formed partnerships with EV manufacturers to offer exclusive models and provide incentives like lower rental rates, free charging, and access to premium EV services.
BMW Group introduces premium vehicle subscription services under the BMW brand, granting access to a range of high-end models, including sedans, SUVs, and EVs. These services offer flexible subscription terms and allow customers to switch vehicles according to their needs and preferences. Subscriptions also come with comprehensive service packages that cover maintenance, insurance, and concierge services.
Major companies operating in the vehicle as a service industry are: