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Based on product, the vegan protein powder market share from pea protein concentrate segment is poised to reach USD 2 billion by 2032. Pea protein concentrates assist in reinforcing muscle growth and heart health whilst facilitating weight loss. Considering their high-quality protein and iron content, they are increasingly favoured for their varied health benefits as well as nutritional value. The growing preference for pea protein powders for meal replacement to offer additional calories and good source of nutrition will augment the industry demand.
With respect to application, the vegan protein powder market size from the sports nutrition segment will record more than 8.5% CAGR up to 2032. The rising consumer preference for healthy food preparations has spurred the surging demand for high-quality plant proteins for meeting their daily needs. Vegan protein powder, on account of its complete amino acid profile, supports performance and decreases exercise-induced muscle soreness. The global market for sports nutrition ingredients is projected to reach USD 7.3 billion by 2032.
The unflavoured vegan protein powder market accounted for USD 1.1 billion revenue in 2022. In recent years, the demand for unflavoured plant-based protein has substantially increased as it offers the daily recommended protein with the help of organic ingredients. It is easy to digest, delicious and acts as a complete protein comprising nine essential amino acids. Unflavoured vegan protein powder also offers flexibility as it can be mixed with a variety of flavors.
Vegan protein powder market valuation from the organic nature segment is set to cross USD 5.9 billion by 2032, due to the increasing awareness pertaining to benefits offered by natural ingredients across the world. Organic protein powders have a distinct gut profile comprising fewer disease-causing organisms as well as irritants, and thus prevent inflammation. The surging government and regulatory support, including the U.S. Department of Agriculture (USDA) along with the growing penetration of natural food products across the health industry will also boost the industry trends.
Europe vegan protein powder market size is slated to witness 8% CAGR through 2032, on account of the higher disposable incomes. The rising consumer spending capacities in the region along with the changing perceptions towards health measures has ramped up the demand for protein rich diets. The fast-growing vegan population is also influencing the product adoption. As per GreenQueen.com, the vegan population in Europe is estimated at 2.6 million. The rising intake of healthy foods & beverages will further anchor the regional market revenue.