Variable Data Printing Market Size

Variable Data Printing Market Size

Variable Data Printing Market size exceeded USD 9.5 billion in 2021 and is projected to exhibit a CAGR of more than 9% between 2022 to 2030. Rapid adoption of variable data printing owing to high customization options and good aesthetics is expected to favor industry expansion.

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Various small and large businesses worldwide are utilizing variable data printing (VDP) systems to offer personalized printing solutions to customers. The automated printing system allows enterprises to produce specialized prints of specific products to enable personalized marketing and increase return on investment (ROI). VDP has already penetrated across a broad range of sectors including manufacturing, construction, agriculture, healthcare, and transportation. These sectors are utilizing the technology for direct marketing, invoicing, advertising, customer relationship building, and applying to address on postcard campaigns, self-mailers, and brochures.

Higher costs of digital printing and volatile raw material prices may impede industry growth. There is a growing preference for litho printing over digital printing as it is a cheaper alternative. Despite initial upfront cost, many businesses are inclining toward litho printing to meet large-scale printing requirements. It also offers a faster printing process as compared to digital printing, making it an ideal choice for many industrial end-users.