Variable Data Printing Market Analysis

Variable Data Printing Market Analysis

The variable data printing market share from release liner labels is poised to reach over USD 15 billion by 2030. These labels are widely used in food & beverage, personal & household care, cosmetics, retail, and logistics sectors as they offer various benefits over some other alternatives. Development of specialized products by cosmetic companies will raise the demand for high-quality release liners labels. The advent of digitalization has also boosted the demand for interactive and smart labels.
 

The variable data printing market share from food & beverages application segment is anticipated to value more than USD 6 billion by 2030. The food & beverage companies are one of the major end-users of VDP owing to extensive packaging and labeling needs of the sector. The continuous innovation in product labels and a focus on using recyclable packaging materials will drive industry forecasts. Latest trends in food packaging such as smart, intelligent, and sustainable packaging solutions will boost the significance of VDP across F&B end-users.
 

In terms of the component type, the machine segment is projected to hold over 45% share of the variable data printing industry by 2030. VDP machines are capable of handling versatile jobs and support mass customization of documents using digital print technology. Product manufacturers are integrating a wide range of advanced features within their products. For example, companies are adding features like smart programming for batch count and superior touch screen panel for improving user experience. Introduction of next-generation technologies and software may further improve VDP machines.
 

The variable data printing market share from inkjet technology segment was over USD 5 billion in 2021. The technology is used in VDP systems that are installed across various manufacturing production lines for applications such as printing batch numbers, data codes, and barcodes. For instance, in the packaging sector, variable data inkjet printing is used for corrugated cartons, plastic films, plastic packaging, cardboard packaging, pharmaceutical and cosmetics packaging. New technological advancements and development in printing inks will improve the application scope of inkjet technology.
 

Asia Pacific variable data printing market size is estimated to expand at a CAGR of more than 10% between 2022-2030. The use of data labels and barcodes is surging in the industrial sector across developing economies such as Indonesia and India. The region is also witnessing a surge in international collaborations and investments, which will drive the need for advanced packaging and printing equipment.