Vacation Ownership (Timeshare) Market Size

Vacation Ownership Market Size

Vacation Ownership Market size was valued at USD 11.9 billion in 2023 and is estimated to register a CAGR of over 8% between 2024 and 2032, driven by increased acquisitions and mergers among key operating companies. As major players seek to expand their portfolios and market presence, acquisitions have become a growth strategy. These services not only allow companies to access new markets and customers but also diversify their product offerings and increase their competitive advantage.

For instance, in January 2024, Hilton Grand Vacations Inc. officially completed its acquisition of Bluegreen Vacations. The all-cash transaction, which is valued at approximately $1.5 billion, expands HGV's offerings, consumer and retail mining to position HGV as the leading provider in the vacation ownership experience industry.
 

Furthermore, mergers and acquisitions often bring synergies and operational efficiencies, increasing market demand. Therefore, with the consolidation of factors such as economic conditions and increasing consumer interest in holidays, the vacation ownership timeshare market is poised for continued growth.
 

Demand for the vacation ownership (timeshare) market is growing as leading companies are gaining greater recognition and accolades. Recognition and awards for exceptional service, innovative offerings, and sustainability efforts have raised the profile and credibility of key figures in the industry. These accolades not only recognize the brand but also build consumer confidence, leading to rising seasonal demand. Furthermore, companies recognized for excellence in customer service and product quality are positioned to attract increasing market share.
 

For instance, in April 2024, Global holiday vacation ownership company Holiday Inn Club Vacations Incorporated unveiled its achievement of 12 American Resort Development Association (ARDA) awards. These accolades included the prestigious ARDA Circle of Excellence (ACE) award, which marked the highest levels of professional excellence.
 

The proliferation of digital platforms and online booking channels has facilitated access to vacation ownership and timeshare opportunities, increasing market demand. Consumers now own vacation properties thanks to user-friendly websites, mobile apps, and online marketplaces for various purposes. Consumers can easily research, compare, and book places due to these facilities. This greater accessibility and transparency has democratized the vacation ownership industry, satisfying many customers and driving vacation ownership market growth.
 

While in high demand, the vacation ownership timeshare market has several limitations that can hinder growth. A key challenge is consumer perception, as timeshare ownership has historically been associated with negative experiences, including high-pressure sales strategies, irrevocable contracts, and economic downturns. This uncertainty can affect consumer confidence and discretionary spending, leading to a decline in timeshare sales and regulation, leading to challenges for industry players.
 

Additionally, competition from new accommodation options, such as vacation rentals and online booking systems, threatens traditional time-share arrangements. There is a need for industry-wide efforts to increase transparency, increase customer confidence, and adapt to changing market dynamics to address these constraints.