Vacation Ownership (Timeshare) Market Size - By Timeshare (Fixed-week, Floating -week, Points-based), By Ownership (Deeded, Right-to-Use), Age Group (15-25 years, 26-35 Years, 36-45 Years, 46-55 Years), By Usage, By Location & Forecast, 2024 - 2032

Vacation Ownership Market Size

Vacation Ownership Market size was valued at USD 11.9 billion in 2023 and is estimated to register a CAGR of over 8% between 2024 and 2032, driven by increased acquisitions and mergers among key operating companies. As major players seek to expand their portfolios and market presence, acquisitions have become a growth strategy. These services not only allow companies to access new markets and customers but also diversify their product offerings and increase their competitive advantage.
 

For instance, in January 2024, Hilton Grand Vacations Inc. officially completed its acquisition of Bluegreen Vacations. The all-cash transaction, which is valued at approximately $1.5 billion, expands HGV's offerings, consumer and retail mining to position HGV as the leading provider in the vacation ownership experience industry.
 

Furthermore, mergers and acquisitions often bring synergies and operational efficiencies, increasing market demand. Therefore, with the consolidation of factors such as economic conditions and increasing consumer interest in holidays, the vacation ownership timeshare market is poised for continued growth.
 

Demand for the vacation ownership (timeshare) market is growing as leading companies are gaining greater recognition and accolades. Recognition and awards for exceptional service, innovative offerings, and sustainability efforts have raised the profile and credibility of key figures in the industry. These accolades not only recognize the brand but also build consumer confidence, leading to rising seasonal demand. Furthermore, companies recognized for excellence in customer service and product quality are positioned to attract increasing market share.
 

For instance, in April 2024, Global holiday vacation ownership company Holiday Inn Club Vacations Incorporated unveiled its achievement of 12 American Resort Development Association (ARDA) awards. These accolades included the prestigious ARDA Circle of Excellence (ACE) award, which marked the highest levels of professional excellence.
 

The proliferation of digital platforms and online booking channels has facilitated access to vacation ownership and timeshare opportunities, increasing market demand. Consumers now own vacation properties thanks to user-friendly websites, mobile apps, and online marketplaces for various purposes. Consumers can easily research, compare, and book places due to these facilities. This greater accessibility and transparency has democratized the vacation ownership industry, satisfying many customers and driving vacation ownership market growth.
 

While in high demand, the vacation ownership timeshare market has several limitations that can hinder growth. A key challenge is consumer perception, as timeshare ownership has historically been associated with negative experiences, including high-pressure sales strategies, irrevocable contracts, and economic downturns. This uncertainty can affect consumer confidence and discretionary spending, leading to a decline in timeshare sales and regulation, leading to challenges for industry players.
 

Additionally, competition from new accommodation options, such as vacation rentals and online booking systems, threatens traditional time-share arrangements. There is a need for industry-wide efforts to increase transparency, increase customer confidence, and adapt to changing market dynamics to address these constraints.
 

Vacation Ownership Market Trends

The vacation ownership industry is witnessing growth as an increasing number of companies positively expand their portfolios. Aiming to gain market share and meet consumer aspirations, companies are actively acquiring or developing new properties in sought-after holiday destinations. By diversifying their portfolios, companies can provide potential customers with a wide range of holiday experiences, from beach resorts to alpine retreats and urban escapes. Expanding through infrastructure enables companies to enter new markets and attract customers. These trends reflect the evolution of the industry and ongoing efforts by companies to innovate and compete in the ever-changing landscape of space ownership.
 

Citing an instance, in March 2024, Marriott Vacation Clubs, the vacation ownership brands managed by Marriott Vacations Worldwide, unveiled The Marriott Vacation Clubs City Collection. The collection included properties formerly known as Marriott Vacation Club Pulse in seven active cities.
 

Vacation Ownership Market Analysis

Based on timeshare, the market is divided into fixed-week, floating -week and points-based. The property insurance segment is projected to exceed USD 8 billion by 2032. Depending on the package, customers get a specific week or weeks at the resort each year, giving them a guaranteed vacation period. This ownership is appealing to individuals and families who seek consistency and predictability in their vacation planning. A scheduled week of ownership provides peace, allowing owners to plan vacations and ensure availability during peak travel time. Having a dedicated vacation period each year provides a scheduled holiday and is popular with timeshare subscribers, contributing to overall vacation ownership market demand.
 

Based on ownership, the vacation ownership market is categorized into deeded and right-to-Use. The deeded segment held a major market share of around 57% in 2023. With deeded ownership, buyers gain legal ownership of a particular property or room in the resort for a specified period, usually permanently. This style of property gives buyers a sense of relaxation. This type of property investment is like traditional real estate and guarantees buyers freedom for long-term vacation planning, achievable property value appreciation, and transfer of power to heirs.
 

North America dominated the global vacation ownership market with a share of over 33% in 2023. From sun-kissed beaches to snow-capped mountains, the region’s diverse landscapes attract millions of vacationers each year. As a result, there is a strong desire among North American travellers for affordable and accessible vacation solutions. Timeshare ownership offers an exciting alternative to traditional hotel accommodations, offering luxury accommodations and resort amenities at a fraction of the cost. Additionally, the time flexibility provided by vacation ownership timeshare companies allows North American vacationers to explore different destinations and have memorable vacations year after year, driving full-time demand in the market.
 

The vacation ownership (timeshare) market in the US is experiencing strong demand driven by various factors. Americans value vacation experiences and look for cost-effective and convenient ways to enjoy them. Timeshare ownership offers an attractive solution, providing luxury accommodations and luxury resort amenities at a fraction of the cost of traditional hotel accommodations. Furthermore, the US. vacationers can explore and create memorable experiences through these companies, leading to demand in the country.
 

Vacation Ownership Market Share

Marriott Vacations Worldwide and Hilton Grand Vacations hold a significant market share of over 23% in the vacation ownership (timeshare) industry. Vacation ownership timeshare market demand is driven by focused efforts by companies that provide these services. These efforts include new marketing strategies, such as targeted advertising campaigns and promotions aimed at attracting potential customers. Companies invest in enhancing the customer experience through personalized services, exclusive benefits, and resort enhancements to retain existing owners and attract new ones within the resort. Therefore, the vacation ownership timeshare market demand is rising, ensuring growth and profitability.
 

Vacation Ownership Market Companies

Major companies operating in the vacation ownership (timeshare) industry are:

• Bluegreen Vacations
• Disney Vacation Club
• Hilton Grand Vacations
• Holiday Inn Club Vacations (IHG)
• Hyatt Residence Club
• Marriott Vacations Worldwide
• Vidanta Resorts
• Welk Resorts
• Westgate Resorts
• Wyndham Destinations
   

Vacation Ownership Industry News

• In March 2024, iVaCay announced that it is launching an ICO campaign aimed at transforming vacation ownership. This program gave participants early access to VacayCoin, a new platform that tokenizes vacation properties.
   
• In January 2024, Travel + Leisure Company, a leading membership and leisure travel organization, revealed an agreement to buy the vacation ownership division of global hospitality leader Accor in exchange for a U.S. deal of $48.4 million.
   
• In May 2024, ARDA’s announced its monthly AIF Leisure Ownership Sentiment Index, reflecting the ongoing optimism among timeshare owners in the first quarter of 2024 for travel. The index provides a monthly overview of timeshare owners’ sentiment and expected future actions.
   

The vacation ownership (timeshare) market research report includes in-depth coverage of the industry, with estimates & forecast in terms of revenue (USD Million) from 2021 to 2032, for the following segments:

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Market, By Timeshare

• Fixed-week
• Floating -week
• Points-based

Market, By Ownership

• Deeded
• Right-to-Use

Market, By Age Group

• 15-25 years
• 26-35 Years
• 36-45 Years
• 46-55 Years

Market, By Usage

• Individual
• Group

Market, By Location

• Beach resorts
  • Deeded
  • Right-to-Use
• Mountain resorts
  • Deeded
  • Right-to-Use
• Urban areas
  • Deeded
  • Right-to-Use
• Theme parks
  • Deeded
  • Right-to-Use

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • UK
  • Germany
  • France
  • Russia
  • Italy
  • Spain
  • Rest of Europe
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • ANZ
  • Southeast Asia
  • Rest of Asia Pacific 
• Latin America
  • Brazil
  • Mexico
  • Argentina
  • Rest of Latin America
• MEA
  • UAE
  • South Africa
  • Saudi Arabia
  • Rest of MEA