U.S Washing Machine Cleaner Market - By Type (Foam, Liquid, Powder, Tablet, Bar, Others), By Function (Anti-bacterial, Anti-microbial, Others), By Price Range, By End-use, By Distribution Channel & Forecast, 2024 - 2032

U.S Washing Machine Cleaner Market Size

U.S Washing Machine Cleaner Market was valued at USD 153.8 million in 2023 and is anticipated to register a CAGR of 6.6% between 2024 and 2032. The heightened focus on hygiene and cleanliness, especially in the post-pandemic world, has significantly influenced consumer behavior across various sectors.
 

This change is particularly evident in household maintenance, where there is a rising demand for products that ensure the cleanliness and efficiency of home appliances, such as washing machines. Washing machines, prevalent in most households, are prone to bacteria, mold, and unpleasant odors due to residual moisture and detergent buildup. Consequently, regular cleaning has become essential to enhance the longevity and performance of these appliances, driving a surge in demand for washing machine cleaners.
 

Although awareness of washing machine maintenance is on the rise, many consumers still do not clean their machines regularly. A significant factor limiting market growth is the lack of understanding regarding the necessity of using specialized washing machine cleaners. Instead, some consumers opt for home remedies or generic cleaning products, believing they offer a sufficient solution. This misconception reduces the demand for dedicated products, slowing the adoption of specialized washing machine cleaners in the market.
 

U.S Washing Machine Cleaner Market Trends

As environmental awareness continues to grow, consumers are increasingly seeking washing machine cleaners that are biodegradable, non-toxic, and free from harsh chemicals. Brands are responding by launching eco-friendly products that focus on sustainability, not just in ingredients but also in packaging. These eco-conscious products cater to a growing demographic of consumers who prioritize both effectiveness and environmental responsibility.
 

In addition to sustainability, companies are innovating with advanced formulations that are highly effective at eliminating Odors, mold, and residue buildup. The market is seeing a rise in multi-functional cleaners that can be used for both front-loading and top loading washing machines. This versatility appeals to consumers looking for comprehensive cleaning solutions. Furthermore, with the increasing popularity of high-efficiency (HE) washing machines, which use less water and are more prone to residue buildup, there is a growing demand for specialized products designed to address these specific challenges.
 

U.S Washing Machine Cleaner Market Analysis

Based on Product Type, the U.S washing machine cleaner industry is segmented into foam, liquid, powder, tablet, bar and others. The foam segment dominated the market in 2023, generating a revenue of USD 47.5 million, and is expected to grow at a CAGR of 7% during the forecast period from 2024-2032. Foam cleaners are preferred for their convenience and ease of application, requiring minimal effort to achieve uniform coverage across the washing machine drum. Consumers value foam cleaners that effectively dissolve residues, mold, and detergent buildup, ensuring thorough cleaning cycles. Additionally, options with pleasant scents or fragrance-free alternatives cater to diverse consumer preferences, enhancing the overall cleaning experience.
 

Based on function, the U.S washing machine cleaner market is categorized into anti-bacterial, anti-microbial and others. The anti-bacterial segment dominated the market in 2023, acquiring a market share of 46% and is expected to grow at a CAGR of 6.9% during the forecast period from 2024-2032. Consumers prioritize products that effectively eliminate bacteria and inhibit microbial growth in washing machines. Anti-bacterial cleaners are highly valued for their ability to remove odors caused by bacterial buildup, ensuring fresh-smelling laundry. Products that maintain a hygienic environment and reduce the risk of cross-contamination are particularly appealing to health-conscious consumers.
 

U.S Washing Machine Cleaner Market Share

The U.S washing machine cleaner market, with prominent players, such as Northrop Grumman Corporation, CBC Global Ammunition, BAE Systems, Thales Group, holds a market share of ~20-25%. Manufacturers are adopting strategic steps, such as mergers, acquisitions, partnerships, and collaborations, to meet the growing consumer demand and consolidate their position in the market.
 

U.S Washing Machine Cleaner Market Companies

Major players operating in the U.S washing machine cleaner industry include:

• Amway
• Bosch Home Appliances
• Church & Dwight Co., Inc.
• Diversey
• Electrolux
• Henkel
• Kao Corporation
• LG Electronics
• Miele
• Procter & Gamble
• Reckitt Benckiser
• S.C. Johnson & Son
• Samsung Electronics
• Siemens
• Whirlpool Corporation
   

U.S Washing Machine Cleaner Industry News

• In 2023, Samsung has introduced its own EcoBubble washing machine cleaner and QuickDrive technologies in the Indian market with a multilingual washing machine driven by AI.

The U.S washing machine cleaner market research report includes in-depth coverage of the industry, with estimates & forecast in terms of revenue (USD Million) and volume (Million Units) from 2018 to 2032, for the following segments:

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Market, By Type

• Foam
• Liquid
• Powder
• Tablet
• Bar
• Others (Capsule, Wipes, etc.)

Market, By Function

• Anti-bacterial
• Anti-microbial
• Others (Residue free, Streak Free, etc.)

Market, By Price Range

• Low
• Mid
• High

Market, By End-use

• Individual
• Commercial

Market, By Distribution Channel

• Online
• Offline

The above information is provided for the following regions and countries:

• North America
  • U.S.