US Urology Supplements Market

U.S. Urology Supplements Market Size

The U.S. urology supplements market size was valued at around USD 755.6 million in 2023 and is expected to exhibit growth at a CAGR of 6.2% from 2024 to 2032. Increasing prevalence of urological disorders such as benign prostatic hyperplasia (BPH), urinary tract infections (UTIs), and interstitial cystitis is a major factor influencing market growth.

Also, the consumer shift towards preventive healthcare is also projected to have a positive impact on the market growth. As per the University of Florida, Department of Urology, kidney stone disease affects approximately one in every 500 individuals in the U.S. each year. Over a lifetime, 1 in 8 men (peak incidence of 40–60 years) and 1 in 16 women (peak incidence 20–50 years) will develop this disease. Such high prevalence of urological diseases positively impacts the growth of the market.

Additionally, the growth of the market is influenced by the growing population of older people prone to these disorders due to lifestyle and other health factors. The evolving technology in supplement production and the rise in the sale of e-commerce health products is also expanding market scope and penetration. These factors drastically improve consumer satisfaction rates, which adds to overall market growth.

Urology supplements are dietary products, herbal medicines, or other nutritional products designed for maintaining the health of the urinary tract, prostate, and other urological organs. These products are primarily composed of vitamins, minerals, herbal extracts, and other necessary elements which aid in the maintenance of proper urinary health, management of urological symptoms, and in the prevention of urological conditions.

U.S. Urology Supplements Market Trends

Innovative formulations of urology supplements and delivery systems have propelled the growth of the market due to the easier and reliable solutions they offer.

• Over the years, researchers have focused on developing health supplements aimed at specific urological functions such as bladder, prostate, and kidney health. The advances include the addition of natural and organic ingredients and the design of multi-component formulations that offer increased efficacy.
  
• Also, the advances in the combination of vitamins, minerals, and herbal extracts allow the formulation of stronger and more specific doses for different urological disorders, which broadens the market of people who want to get preventative care.
  
• Further, the improvement of delivery systems has been one of the most important factors of the market’s growth. Availability of a variety of formulations such as liquid solutions, polymeric soft gels, and extended-release capsules has further increased the adoption rates.
  
• These new delivery systems ensure improved absorption of ingredients, which enhances the patient’s compliance to the supplement. Therefore, the advancements have made it possible to broaden the appeal of the product, which in turn has helped increase the market growth.
  

U.S. Urology Supplements Market Analysis 

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Based on type, the market is categorized into multi-ingredient and single ingredient. The multi-ingredient segment dominates the market with a revenue of around USD 525 million in 2023.

• Multi-ingredient supplements have greater appeal to consumers as they are more convenient for individuals with multiple health issues. Consumers looking for alternative and complete solutions to urinary tract infections, prostate disorders, or even bladder control issues are drawn to this range as it combines multiple ingredients that function to support the entire urological system.
  
• As more research and development in urology progresses, more supplement companies are coming up with formulations with more advanced multi-ingredient formulations, which will further contribute to segmental growth.
  

Based on application, the U.S. urology supplements market is categorized into urinary tract infections, kidney health, prostate health, and bladder health. The urinary tract infections segment dominated the market in 2023 with a market share of around 66%.

• The urinary tract infections (UTI) are a dominant segment in the market, owing mainly to its high occurrence in the population of women.
  
• Millions of people are affected by UTIs each year, thus, making it one of the common infections in the U.S.
  
• For example, UTIs in women are very common, with approximately 25-40% of women in the U.S. aged 20-40 years have had a UTI. Due to this increasing prevalence of UTIs, there is a dire need for urology supplements focused on its management and prevention.
  

Based on formulation, the U.S. urology supplements market is categorized into capsules, softgels, tablets, powder, and other formulations. The capsules segment dominated the market in 2023 and is anticipated to reach USD 564.6 million by the end of forecast period.

• Many consumers prefer capsules as a delivery medium due to their convenience, accurate dosing, and taste masking properties.
  
• The growth of capsule segment in the urology supplements market is further strengthened by the improvements in the encapsulation technology used which increases the bioavailability and absorption of the active ingredients.
  
• This has resulted in the development of urology supplements that are more effective and efficient, making them more appealing to the consumers and healthcare providers.
  
• Moreover, the availability of capsules in different sizes and combinations further enhances its adoption.
  

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Based on distribution channel, the U.S. urology supplements market is categorized into brick & mortar and e-commerce. The brick & mortar segment dominated the market in 2023 and is anticipated to reach USD 790.6 million by the end of forecast period.

• This segment benefits from a strong consumer base that prefers to shop in physical locations where they can see the products and can help narrow choices.
  
• Also, strong marketing campaigns like sales, loyalty cards, and product testing have strengthened the market dominance of the traditional retail segment.
  

U.S. Urology Supplements Market Share

In order to stay on top of the competition within the market, key companies in the urology supplements industry adopt various ways. These include collaborations, acquisitions, and starting new products, among others. Additionally, major players in the market have undertaken expansion strategies to increase their market presence as well as to target new, previously unexplored markets.

In the U.S. market, Better Being Co. and Himalaya Wellness Company are some of those which are adopting expansion strategies. Recently, Himalaya Wellness Company initiated strategic collaborative efforts and developed novel urological health supplements to meet diverse needs in urological health.

U.S. Urology Supplements Market Companies

Some of the eminent market participants operating in the U.S. urology supplements industry include:

• Amway
• Better Being Co.
• dsm-firmenich
• Himalaya Wellness Company
• Himalayan Organics
• Natrol, LLC
• Nestle
• Szio+
• Theralogix
• Uqora, Inc.
• Zahler
  

USPs of top players

• Market players are investing in R&D to develop new formulations to cater to more wider customer base.
  
• Collaborations and partnerships with local retailers and healthcare providers enhances the market reach of players
  

U.S. Urology Supplements Industry News:

• In January 2024, Theralogix has announced the launch of Mannose One, a D-mannose supplement that contains a naturally occurring molecule known for helping prevent bacteria from adhering to the bladder lining and assisting in the removal of bacteria from the urinary tract. This product is expected to offer consumers a convenient and effective solution for supporting urinary tract health, further expanding company's urology supplement portfolio.
  
• In August 2021, Nestlé Health Science announced the completion of its acquisition of the core brands of The Bountiful Company, a supplier of vitamins, minerals and herbal supplements. This acquisition helped Nestlé Health Science’s existing health and nutrition portfolio in terms of brands and sales channels.
  

The U.S. urology supplements market research report includes an in-depth coverage of the industry with estimates & forecast in terms of revenue in USD Million from 2021 to 2032 for the following segments:

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Market, By Type

• Multi-ingredient
• Single ingredient

Market, By Application

• Urinary tract infections
• Kidney health
• Prostate health
• Bladder health

Market, By Formulation

• Capsules
• Softgels
• Tablets
• Powder
• Other formulations

Market, By Distribution Channel

• Brick & mortar
• E-commerce