U.S. Standby Generator Sets Market Size – By Power Rating, By Fuel, By Application, Analysis, Share, Growth Forecast, 2025 – 2034

U.S. Standby Generator Sets Market Size

The U.S. standby generator sets market was valued at USD 6.6 billion in 2024 and is estimated to grow at a CAGR of 6.8% from 2025 to 2034. The increasing demand for advanced and efficient gensets coupled with stringent environmental regulations and emission standards is set to drive the business growth. Moreover, the rising frequency of extreme weather events and natural disasters has underscored the importance of reliable backup power solutions. Ongoing advancements in smart & energy-efficient units along with the integration of remote monitoring and digital technologies will further enhance the adoption of these gensets.
 

A standby generator also known as a backup generator is designed to serve as an alternative power source during outages or disruptions to the main electricity supply. The growth of industrial and commercial sectors including hospitals, data centers, and manufacturing plants, which require uninterrupted operations, will drive the adoption of these standby gensets. Additionally, increasing concerns over grid stability and energy security, along with government investments in backup power solutions, will enhance industry growth.
 

U.S. Standby Generator Sets Market Trends

The frequency of widespread power outages has raised consumer awareness and driven the demand for backup power solutions, creating favorable opportunities for generator sets market. Continued investments by both public and private sectors in expanding commercial and industrial facilities will boost the demand for these gensets. Additionally, the aging grid infrastructure and government incentive programs aimed at establishing sustainable power backup solutions will further enhance the industry outlook.
 

U.S. Standby Generator Sets Market Analysis

The > 150 kVA to 300 kVA standby generator sets will exceed USD 4 billion by 2034, driven by the increasing demand fueled by real estate development, infrastructural expansion, and rapid industrialization. The growing emphasis on integrating digital technologies including IoT and remote monitoring, will positively impact the business landscape. Additionally, government initiatives promoting efficient energy technologies along with ongoing incentive programs focused on backup power solutions and emission reduction, will play a key role in encouraging product adoption.
 

The diesel standby generator sets market size will witness a growth rate of over 5% through 2034. The growing demand for power solutions that provide quick start-up times and reliable performance will drive the widespread use of these units. The surge in infrastructural development, strong industrialization, and booming construction activities have boosted the industry landscape. Stringent emission regulations along with innovations in cleaner-burning diesel engines featuring advanced emission control technologies, will impact the deployment of these gensets. Additionally, the increasing need for decentralized power generation in remote or off-grid areas will favor the business scenario.
 

The industrial standby gensets market will gain an appreciable momentum on account of rising demand for reliable backup power solutions and increased investments in infrastructure. The rapid industrialization and expansion of small and medium-sized businesses will accelerate the adoption of these products. Additionally, the revival of mining activities supported by relevant legislative authorities in the sector will energize the industry dynamic.
 

U.S. standby generator sets market is set to reach USD 12.9 billion by 2034. The growing reliance on electricity for daily activities will drive the demand for owning and operating standby generators. These generators are essential for ensuring business continuity during power failures, with a notable demand from commercial enterprises aiming to maintain operations during unforeseen disruptions. Increased awareness and preference for efficient fuel system technologies, along with the need for reliable and cost-effective backup power solutions, will promote the widespread adoption of these generator sets among a diverse range of users.
 

U.S. Standby Generator Sets Market Share

The companies in the standby gensets sets market are adopting several key strategies to stay competitive and meet the growing demand for reliable backup power solutions. Strategic partnerships and collaborations with utility companies and renewable energy providers are also being leveraged to expand market reach and develop innovative solutions that integrate seamlessly with the grid. Finally, after-sales services, including extended warranties and preventive maintenance packages, are becoming an essential aspect of manufacturers' offerings to maintain customer loyalty and drive long-term revenue.
 

U.S. Standby Generator Sets Market Companies

Major players operating in the U.S. standby generator sets industry are:

• Atlas Copco
• Briggs & Stratton
• Caterpillar
• Cummins
• Deere & Company
• Eaton
• Generac Power Systems
• Gillette Generators
• Himoinsa
• J C Bamford Excavators
• Kirloskar
• Kohler
• Rolls-Royce
• Wartsila
   

U.S. Standby Generator Sets Industry News

• In April 2024, Cummins has launched two new models of generators, C275D6E and C3000D6EB marking a significant expansion of its Centum Series. These models are designed to address the increasing demand for reliable power in critical applications like data centers, healthcare facilities, and wastewater treatment plants. It offers power outputs of 2750kW and 3000kW and they are engineered for robust performance, quick starts, and handling demanding loads, all while being optimized for high ambient environments.
   
• In November 2022, Kohler has enhanced its generator manufacturing and design facility in Wisconsin, reinforcing its commitment to the North American market. The upgraded facility features a 155,000-square-foot area for testing, production, and warehousing, along with a 10,000-square-foot customer experience center. This strategic expansion highlights Kohler's robust growth in critical sectors such as healthcare and data centers.
   

The U.S. standby generator sets market research report includes in-depth coverage of the industry with estimates & forecast in terms of volume (‘000 Units) & revenue (USD Million) from 2021 to 2034, for the following segments:

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Market, By Power Rating

• ≤ 50 kVA
• > 50 kVA - 150 kVA
• > 150 kVA - 300 kVA
• > 300 kVA - 500 kVA
• > 500 kVA

Market, By Fuel

• Diesel
• Gas
• Others

Market, By Application

• Residential
• Commercial
• Industrial