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The key players operating in the market The Middleby Corporation, Weber-Stephen Products LLC, Broil King, Traegar LLC, Char-Broil LLC all together comprises a market share of 25 - 30% in 2023. The market is moderately fragmented. To meet the growing consumer demand, manufacturers are adopting strategic steps such as mergers, acquisitions, partnerships, and collaboration in order to consolidate their position in the market. For instance, In February 2024, Fresco partnered with Middleby Residential, to launch connected cooking experience for new Viking RVL Collection at KBIS 2024. Leveraging Fresco’s full-stack KitchenOS solution, the companies will collaborate to deliver connected cooking experiences across the Middleby portfolio of residential brands.
Major players operating in the U.S. Premium Outdoor Appliances industry include: