U.S. Portable Generators Market Size – By Product, By Fuel & Power Rating, By Phase, By End Use, By Sales Channel, Analysis, Share, Growth Forecast, 2025 – 2034

U.S. Portable Generators Market Size

The U.S. portable generators market was valued at USD 3.8 billion in 2024 and is estimated to grow at a CAGR of 4.2% from 2025 to 2034, owing to the increasing frequency and intensity of climate-related disasters across the country. According to the Edison Electric Institute, over 70% of electrical outages nationwide result from weather-related incidents.
 

A portable generator is a mobile device that produces electricity when grid power is unavailable. It includes an engine powered by different fuels and an alternator that converts mechanical energy into electrical energy. The engine powers the alternator, generating electricity to run various appliances and devices. The natural disasters including hurricanes, floods, wind storms, earthquakes and tsunamis can cause significant damage to essential power infrastructure, leading to extended power outages, which in turn is expected to boost demand for these generators.
 

U.S. Portable Generators Market Trends

Inadequate power supply, frequent outages, changing consumer preferences and ongoing infrastructure expansion will shape the generator sets market. The increasing frequency and severity of weather-related blackouts coupled with a rising dependence on backup power solutions to maintain daily operations will propel the continued deployment of these units. Furthermore, consumer demand for gensets fluctuates annually and largely influenced by power outages, which are caused by severe weather conditions, which in turn will escalate the business scenario.
 

U.S. Portable Generators Market Analysis

The portable inverter generators industry will exceed USD 2 billion by 2034. These generators are valued for their strong power output and affordability, making them ideal for diverse applications. These generators are ideal for powering sensitive electronic devices, making them popular among households, outdoor enthusiasts, and professionals who need stable, clean power. Additionally, the rising popularity of camping, tailgating, and other outdoor recreational activities, along with the increasing use of electronic devices, is expected to boost the market outlook.
 

The gasoline portable generators market size will about 4% CAGR through 2034, owing to its broad availability and affordability. It is especially suitable for air-cooled backup generators, which feature user-friendly control panels for easier operation. The extensive deployment of these units in residential sector and small-scale commercial buildings is set to propel the business growth. The growing emphasis on backup power solutions, along with rising disposable incomes, will further enhance the industry's growth prospects.
 

U.S. portable generators market size is set to reach over USD 5.5 billion by 2034. The rising demand for a consistent and reliable power supply along with greater reliance on backup power units will fuel the product demand. These units provide a convenient, temporary solution for powering essential appliances, electronics, and other devices will further augment the business landscape. The growing demand for uninterrupted power supply, combined with a surge in infrastructure development projects will fuel the industry growth.
 

The expansion of small commercial establishments, including retail shops, restaurants, and offices will stimulate the product demand. These businesses often need a dependable backup power source to maintain operations during power outages, ensuring continuous service for customers and reducing potential revenue losses. The system provides essential features comprising of fast start-up, competitive pricing, operational reliability, and durability, which boost its business potential.
 

U.S. Portable Generators Market Share

The manufacturers in the portable generators industry employ several key strategies to strengthen their market presence and meet diverse customer needs. One of the primary strategies is product innovation, with a focus on producing energy-efficient, environmentally friendly, and fuel-flexible generators that cater to a range of applications, from residential backup power to commercial and industrial uses. Companies are increasingly incorporating advanced technology, such as inverters and digital control systems, which enhance generator performance, reduce noise, and allow for remote monitoring via mobile applications.
 

U.S. Portable Generators Market Companies

Major players operating in the U.S. portable generators industry are:

• All Power America
• American Honda Motor
• Briggs & Stratton
• Caterpillar
• Champion Power Equipment
• Cummins
• DEWALT
• DuroMax Power Equipment
• EcoFlow
• Energizer
• FIRMAN Power Equipment
• Generac Power Systems
• Green Power America
• Jackery
• Kohler
• Powermate
• Westinghouse Electric Corporation
• WEN Products
• XtremepowerUS
• Yamaha Motor Corporation, USA
   

U.S. Portable Generators Industry News

• In April 2024, Champion Power Equipment has launched the 97001i-EU 7500 Watt inverter generator. Engineered with cutting-edge inverter technology, it produces cleaner sine waves, making it safe for sensitive electronics and appliances. This feature positions it as the perfect solution for essential backup needs and high-demand applications, such as catering, where reliability and precision are paramount.
   
• In January 2023, Jackery introduced a portable solar generator, 3000 Pro, a power solution specially crafted for outdoor enthusiasts seeking a dependable backup power during emergencies or those desiring greater autonomy from the electrical grid. The combo consists of a remarkably efficient portable generator, featuring a large 3,024Wh lithium-ion battery and two 200W solar panels. With this setup, users can easily energize their devices wherever they go and enjoy extended hours of power supply. This launch expanded the company’s product portfolio and enhanced its market presence across the portable generator market.
   

This U.S. portable generators market research report includes in-depth coverage of the industry with estimates & forecast in terms of volume (‘000 Units) & revenue (USD Million) from 2021 to 2034, for the following segments:

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Market, By Product

• Conventional Portable
• Inverter Portable

Market, By Fuel & Power Rating

• Diesel
  • < 20 kW
  • 20 - 50 kW
  • > 50 - 100 kW
• Gasoline
  • < 2 kW
  • 2 kW - 5 kW
  • 6 kW - 8 kW
  • > 8 kW - 15 kW
• Others

Market, By Phase

• Single Phase
• Three Phase

Market, By End Use

• Residential
• Commercial
• Construction

Market, By Sales Channel

• Online
• Dealer
• Retail