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U.S. Off-Road Vehicles Market Size

Report ID: GMI3074
Published Date: Dec 2024
Report Format: PDF

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U.S. Off-Road Vehicles Market Size

The U.S. off-road vehicles market size was valued at USD 12.1 billion in 2024 and is estimated to register a CAGR of 7.5% between 2025 and 2034. Increasing popularity of outdoor recreational activities is anticipated to drive the market growth.

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As more people seek outdoor adventures, off-roading has become popular among individuals and families. This surge in interest is driven by the desire for outdoor exploration, adventure tourism, and the appeal of activities such as camping, hiking, and off-road racing. Off-road vehicles offer the versatility and capability required for navigating rugged terrains, making them ideal for recreational activities in remote locations.

U.S. Off-Road Vehicles Market Report Attributes
Report Attribute	Details
Base Year:	2024
U.S. Off-Road Vehicles Market Size in 2024:	USD 12.1 Billion
Forecast Period:	2025 – 2034
Forecast Period 2025 – 2034 CAGR:	7.5%
2025 – 2034 Value Projection:	USD 24.8 Billion
Historical Data for:	2021 – 2024
No. of Pages:	180
Tables, Charts & Figures:	200
Segments covered:	Vehicle, Propulsion, Application
Growth Drivers:	Rapid investment in R&D and new product development in U.S. Proliferation of the electric-off road vehicles industry Growing consumer inclination towards off-road recreational activities in California High growth of the tourism industry Increasing presence of off-roading sports events
Pitfalls & Challenges:	Safety concerns related to off-road vehicles Environmental impact of off-roading activities

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For instance, according to the Bureau of Economic Analysis, in 2023, conventional outdoor recreation accounted for 31.4 percent of U.S. outdoor recreation value added, compared with 32.7 percent in 2022. Other outdoor recreation activities accounted for 20.1 percent of the value added in 2023, compared with 19.7 percent in 2022. As a result, manufacturers are expanding their offerings to cater to the increasing demand for off-road vehicles, driving innovation and fueling market growth.

The U.S. off-road vehicle market growth is driven by the increasing popularity of adventure tourism. As travel preferences shift towards unique and immersive experiences, more consumers are opting for off-road excursions as part of their vacations. This trend is particularly evident in regions with vast natural landscapes such as the Southwest and Pacific Northwest, where off-roading tours, camping trips, and guided expeditions are becoming common.

The growing demand for off-road vehicles in the tourism sector is supported by rental companies offering off-road vehicles to meet these needs. This demand from both adventure tourists and rental services is significantly contributing to market growth.

Authors: Preeti Wadhwani, Aishvarya Ambekar

Frequently Asked Questions (FAQ) :

The market size for off-road vehicles in U.S. reached USD 12.1 billion in 2024 and is projected to grow at a 7.5% CAGR from 2025 to 2034, driven by the increasing popularity of outdoor recreational activities.

The sports segment accounted for approximately 36% of the market share in 2024, led by the growing popularity of off-road racing, motocross, and rock crawling, along with increased participation in organized events and competitions.

The Texas market contributed 10% of the revenue share in 2024, supported by the state's diverse outdoor terrain, including deserts, forests, and mountains, which attract off-roading enthusiasts.

The key players in the market include Artic Cat, BMS Motorsports, BRP, Hisun, Honda, Kawasaki, KTM, KYMCO, Polaris, and Zero Motorcycles.