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The U.S. frozen bakery market is highly competitive with presence of companies such as
These companies have been operating in the frozen bakery market since decades and have consumer trust and loyalty for their premium brand from a very long time. Moreover, these companies have long-term supply contracts with hotel chains, restaurants and catering services, which lets them have a larger customer base. Most of the frozen bakery manufacturers are working as a distributor. This industry has a high scope for forward integration. Distributors in the industry play a vital role in the frozen bakery market. Most of the companies are having their own distribution network and they also distribute the products through third party distributors.