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Zipcar and Enterprise CarShare hold a market share of over 30% in the U.S. car sharing industry. Zipcar focuses on providing flexibility and convenience through a large, diversified fleet and a user-friendly mobile app. It targets urban areas and college campuses, where car ownership is less practical. Zipcar’s strategy includes offering a variety of vehicle types, from compact cars to trucks, ensuring it meets diverse customer needs. Additionally, Zipcar emphasizes sustainability by incorporating electric vehicles into its fleet, aligning with growing consumer demand for eco-friendly options.
Enterprise CarShare focuses on serving both individuals and businesses, offering long-term and short-term car-sharing options. Its strategy centers on leveraging Enterprise's extensive network of locations, making it convenient for users to access cars nationwide. The company also emphasizes customer loyalty, with benefits such as discounted rates for Enterprise customers and seamless integration with other Enterprise services.
Major players operating in the U.S. car sharing industry include: