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The increasing prevalence of autism spectrum disorder (ASD) has emerged as a significant growth driver for the applied behavior analysis (ABA) market.
Thus, the rising prevalence of ASD is a key factor propelling the growth and relevance of applied behavior analysis in the U.S. As more parents, caregivers, and healthcare professionals recognize the positive outcomes associated with ABA therapy, the market is anticipated to continue its expansion to meet the evolving needs of the growing ASD population.