Upcycled Food Products Market Analysis

Upcycled Food Products Market Analysis

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Upcycled food products market share from the online distribution channel segment will register substantial growth over the forecast period. The growing popularity of e-commerce platforms has made it more convenient for consumers to access and purchase upcycled products from the comfort of their homes. In addition, online channels allow upcycled food brands to reach a wider audience, expanding their market reach beyond traditional brick-and-mortar stores. The ability to provide detailed information about the sustainability and environmental benefits of these products online is appealing to environmentally conscious consumers.
 

The food waste source segment held over 38% share of the upcycled food products market in 2022. Growing environmental awareness has prompted consumers to seek sustainable and eco-friendly options to reduce food waste. Moreover, upcycled foods offer a solution to address the global food crisis by utilizing surplus ingredients that would otherwise go to waste.
 

For instance, in May 2022, Do Good Foods announced the launch of its inaugural product, Do Good Chicken. This innovative offering was the result of the company's upcycling process, where surplus food from grocery stores is repurposed into nutritious feed for the chickens. As per the company’s claims, each chicken product would prevent close to four pounds of food waste from entering landfills, thereby averting the generation of approximately three pounds of greenhouse gases.
 

Additionally, health-conscious consumers are drawn to the nutritional benefits of upcycled products, which often contain higher levels of fiber, protein, and essential nutrients.
 

North America upcycled food products market size dominated more than USD 20.6 billion in 2022, due to increasing consumer awareness and concern for sustainability. According to the Upcycled Food Association, over 35 million tons of food are wasted in the United States each year, amounting to nearly 40% of the country’s overall food production.
 

As people become more conscious of food waste's environmental impact, they are actively seeking eco-friendly alternatives. Upcycled food products offer a compelling solution, utilizing surplus or byproduct ingredients to create nutritious and environmentally responsible options. This growing awareness, coupled with the emphasis on healthy, sustainable lifestyles, is driving the upward trend in the demand for upcycled food products in the region.