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The increasing demand for healthier options such as whole wheat, gluten-free, and organic pasta and noodles. Premium and specialty products, including artisanal and ethnic varieties, gained popularity as consumers sought unique flavors and high-quality ingredients. The rise of plant-based diets led to a growing interest in plant-based pasta and noodles made from ingredients like lentils and chickpeas. Convenience remained a significant factor, with ready-to-cook and quick-cooking options gaining traction.