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U.S. institutional cleaning ingredients industry for dishwashing application consists of major players including:
Key players in the market are engaged in collaboration and partnership with other market participants, for expansion their business and innovate new products in the market. Also, players applying strategy of joint ventures with the players in emerging countries and investment for new manufacturing units and research and development to improvise their portfolio to meet the growing need for detergents for dishwashing.
In March 2021, Reckitt partnered with Halo, a networking platform for R&D comprising of a numerous PhDs across 65 countries and six continents. The strategic initiative is aimed at enhancing the company’s R&D and develop new products and create a strategic advantage for the company.
In January 2021, Unilever and Innova Partnerships launched a joint venture biotechnology company named Penrhos Bio, in order to commercialize the technology of self-cleaning surfaces. This new technology is expected to enhance the product offerings of the company and hence enhance revenue and brand value.