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Companies in the two-wheeler braking system industry are collaborating and forming joint ventures (JVs) to leverage shared expertise and resources for developing advanced braking technologies. These partnerships enable cost-sharing in research and development, helping to meet stringent safety regulations while keeping products affordable. Collaborations also facilitate access to regional markets, allowing companies to expand their presence in emerging economies. By pooling technical and manufacturing capabilities, companies can accelerate the launch of innovative solutions like ABS and regenerative braking systems. Such alliances are crucial for staying competitive and addressing the rising demand for safety-focused two-wheelers globally.
For instance, In May 2024, Brakes India, an Indian manufacturer of braking systems, entered into a joint venture with ADVICS, a premium brake system supplier from Japan's AISIN Group, to target the Indian light vehicle market. This collaboration seeks to blend Brakes India's local expertise and customer relationships with ADVICS's advanced global technology and quality standards. The goal is to address the rising demand for sophisticated braking systems in India, especially for hybrid and electric vehicles, as well as autonomous driving technologies.
One significant challenge in the two-wheeler braking system market is the high cost of advanced braking systems like ABS. These systems require sophisticated components such as sensors, electronic control units, and actuators, which increase manufacturing costs. For two-wheelers in budget segments, particularly in developing regions, the added cost makes these systems less affordable for manufacturers and consumers. This challenge is further compounded by price-sensitive markets where buyers prioritize affordability over advanced safety features. As a result, manufacturers face pressure to innovate while keeping costs low to ensure market penetration. ?