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The is an increasing interest in local and artisanal truffle products, driven by the desire for unique, high-quality offerings. Innovative truffle-based products, such as truffle-infused items and sauces, were gaining popularity, reflecting a creative approach to incorporating truffle flavor. Additionally, the health and wellness trend were influencing consumer choices, with truffles appealing to health-conscious individuals due to their relatively low-calorie nature. The closure of restaurants during the COVID-19 pandemic had led to a potential rise in truffle demand for home cooking, as consumers aimed to recreate fine dining experiences.