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In 2023, key companies like Belkin, Bose, House of Marley, Jabra and Skullcandy held a combined market share of 10%-15%. These companies are actively engaging in mergers, acquisitions, facility expansions, and collaborations to enhance their product portfolios, reach more customers, and strengthen their market positions.
Brands are setting their true wireless stereo earbuds apart with features like ANC, water resistance, voice assistants, fitness tracking, and better battery life. This appeals to various users, from audiophiles to fitness enthusiasts. Apple and Samsung benefit from seamless integration with their other devices, such as smartphones, tablets, and wearables, which boosts brand loyalty.
Major players operating in the true wireless stereo earbuds industry are: