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Thor industries in travel trailer industry held a significant market share of over 15% in 2023. The market is characterized by several recognized producers and suppliers that provide an extensive selection of travel trailer options. Airstream is renowned for its iconic aluminum travel trailers, known for their distinctive design and durability. Their market strategy revolves around premium quality, craftsmanship, and brand loyalty. Airstream trailers are positioned as aspirational products, appealing to consumers seeking luxury and a classic aesthetic.
Forest River is one of the largest manufacturers of travel trailers, offering a diverse range of products catering to various consumer preferences and budgets. Their market strategy focuses on affordability, versatility, and market segmentation. Forest River targets a broad customer base by offering travel trailers across different price points and configurations, ranging from entry-level models to high-end luxury options.
Major players operating in the travel trailer industry are: