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China Duty Free Group, Avolta AG, and Lotte Duty Free held significant market share of over 35% market share in 2023. These major players are actively expanding their global footprints through strategic acquisitions and partnerships. For example, Avolta AG has been enhancing its presence by acquiring smaller regional operators and securing long-term contracts with major airports worldwide and Lotte Duty is focusing on diversifying its portfolio by integrating food and beverage services, as seen with its recent acquisition of Tastes on the Fly.
In addition to expansion, these major players are investing heavily in digital transformation and customer engagement strategies. They are leveraging data analytics to personalize marketing efforts and enhance the shopping experience through mobile apps and online pre-order services. There is also a significant push towards creating omnichannel retail environments, where physical and digital shopping experiences are seamlessly integrated. Innovations such as smart stores, augmented reality (AR), and virtual reality (VR) are being implemented to attract tech-savvy travelers and provide immersive shopping experiences. These efforts aim to meet the evolving preferences of modern travelers and capitalize on the growing market.
Major players operating in the travel retail industry are: