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Travelers have diverse needs and preferences when it comes to insurance coverage. To cater to this, the travel insurance industry might witness a trend toward more flexible and customizable policies. This could involve insurance providers offering modular coverage options that allow travelers to select specific coverage elements based on their travel plans and preferences.
For example, a traveler could choose coverage for medical emergencies, trip cancellations, and specific activities (such as adventure sports) while excluding coverage for areas that don't apply to their trip. Customizable policies could help travelers find coverage that aligns more closely with their individual needs, potentially increasing the appeal of travel insurance.
To that end, in July 2021, a 2020-founded insurtech called Pattern Insurance Services and Setoo, a startup that assists travel agencies in selling unique and customized travel insurance products as upsells agreed to merge. The combined business will have its headquarters in Palo Alto, California, and operate as Pattern throughout the United States and Europe. The deal's details were kept between the two parties. Together, the startups have raised $25 million in grant from several investors, including Abstract Ventures, MS&AD Ventures, Comcast Ventures, Foundation Capital, FinTLV, Kamet Ventures, TechAviv Founder Partners, and Kli Capital.