Home > Consumer Goods & Services > Retail > Recreational Products > Toy Market

Toy Market Trends

Report ID: GMI12467
Published Date: Dec 2024
Report Format: PDF

Download Free Sample

Toy Market Trends

The market is witnessing significant growth, largely fueled by the rise of e-commerce. Major online retail platforms, including Amazon and Walmart, alongside specialized toy stores, are enhancing global accessibility to toys. The ease of online shopping, combined with worldwide shipping capabilities, is enabling toy manufacturers to tap into emerging markets, especially in developing regions.

Licenses tied to movies, TV shows, and popular franchises dominate a significant segment of the toy industry. These toys attract both children and collectors. Brands like LEGO and Mattel capitalize on popular culture and entertainment media to drive product sales. There's a growing demand for personalized and customizable toys, as consumers increasingly seek unique items for their children. This trend spans from custom action figures to personalized dolls, and it's especially pronounced in online retail environments.

Premium toy brands, especially in price-sensitive regions, grapple with fierce competition from budget-friendly options and private-label products. This competition challenges them to uphold their market share, often forcing them to resort to price reductions or promotions.

Authors: Avinash Singh , Sunita Singh

Frequently Asked Questions (FAQ) :

The global toy industry was valued at USD 108.7 billion in 2023 and is estimated to grow at a 5.8% CAGR from 2024 to 2032, driven by the increasing demand for educational toys.

The educational toy segment recorded USD 25 billion in 2023 and is expected to grow at a 6.5% CAGR from 2024 to 2032 due to the integration of advanced technologies like AR, AI, and robotics.

The rise of online shopping platforms has significantly enhanced toy accessibility, boosting sales and expanding market reach across various regions.

Key players in the industry include Bandai Namco Holdings Inc., Fisher-Price, Hasbro, Inc., Jakks Pacific, Inc., LeapFrog Enterprises, Inc., Mattel, Inc., MGA Entertainment, Inc., Moose Toys, Playmobil, Ravensburger AG, Schleich GmbH, Spin Master Corp., The LEGO Group, and Tomy Company, Ltd.