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Toy Market Share

Report ID: GMI12467
Published Date: Dec 2024
Report Format: PDF

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Toy Market Share

The market showcases a competitive landscape teeming with a mix of players, from multinational giants to regional manufacturers and specialized niche companies. Predominantly fragmented, the market sees major players like The LEGO Group, Mattel, Inc., Hasbro, Inc., Bandai Namco Holdings Inc., Spin Master Corp. These companies command significant market shares, bolstered by their vast product portfolios and robust brand recognition. The surge of e-commerce has broadened online sales channels, allowing brands to tap into wider audiences and boost customer engagement via digital marketing.

Toy Market Companies

Major players operating in the toy industry are:

Bandai Namco Holdings Inc.
Fisher-Price
Hasbro, Inc.
Jakks Pacific, Inc.
LeapFrog Enterprises, Inc.
Mattel, Inc.
MGA Entertainment, Inc.
Moose Toys
Playmobil
Ravensburger AG
Schleich GmbH
Spin Master Corp.
The LEGO Group
Tomy Company, Ltd.
VTech Holdings Ltd.

Authors: Avinash Singh , Sunita Singh

Frequently Asked Questions (FAQ) :

The global toy industry was valued at USD 108.7 billion in 2023 and is estimated to grow at a 5.8% CAGR from 2024 to 2032, driven by the increasing demand for educational toys.

The educational toy segment recorded USD 25 billion in 2023 and is expected to grow at a 6.5% CAGR from 2024 to 2032 due to the integration of advanced technologies like AR, AI, and robotics.

The rise of online shopping platforms has significantly enhanced toy accessibility, boosting sales and expanding market reach across various regions.

Key players in the industry include Bandai Namco Holdings Inc., Fisher-Price, Hasbro, Inc., Jakks Pacific, Inc., LeapFrog Enterprises, Inc., Mattel, Inc., MGA Entertainment, Inc., Moose Toys, Playmobil, Ravensburger AG, Schleich GmbH, Spin Master Corp., The LEGO Group, and Tomy Company, Ltd.