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Based on technology, the market is divided into RFID, camera-based, sensor, voice assistance. The voice assistance segment is expected to register a CAGR over of 20% over the forecast period.
Based on end-use industry, the market is divided into automotive, consumer electronics, healthcare, BFSI, aerospace & defense, and others. The automotive segment is projected to account for the largest share in the global market with a revenue of over USD 1.5 billion in 2032.
North America dominated the global touchless sensing market in 2023, accounting for a share of over 35%. North America is a key market for touchless sensing technologies, characterized by high consumer demand for innovative and convenient solutions. The U.S. is a major hub for technological advancements, with widespread adoption of touchless sensing in consumer electronics, healthcare, and retail.
The region's robust infrastructure, coupled with a high level of awareness about hygiene and safety, has led to the rapid deployment of touchless technologies in various applications. The presence of leading tech companies and strong government support for smart city initiatives are also driving market growth. Additionally, the automotive industry's focus on enhancing the user experience and safety through touchless interfaces is contributing significantly to the market expansion in North America.
The U.S. holds a significant share of the touchless sensing market, driven by a high level of technological innovations and consumer demand for advanced & user-friendly products. The U.S. is a leader in the adoption of touchless technologies across various sectors including healthcare, automotive, and retail. The COVID-19 pandemic has further accelerated the adoption of touchless solutions, particularly in public spaces and healthcare facilities, where hygiene and safety are paramount. Additionally, the U.S. government’s support for smart city projects and the presence of major tech companies are fueling the growth of the market in the country.
Japan is a key player in the Asia Pacific touchless sensing market, known for its technological advancements and innovations in consumer electronics and automotive sectors. The country has a high demand for touchless technologies, driven by its aging population and the need for convenient and hygienic solutions in public spaces and healthcare. Japanese companies are at the forefront of developing sophisticated touchless interfaces, particularly in robotics and smart home applications. Additionally, Japan’s strong focus on automation and its leadership in the automotive industry are driving the adoption of touchless sensing technologies in the country.
China is one of the fastest-growing markets for touchless sensing, driven by its booming economy, rapid urbanization, and increasing consumer demand for advanced technologies. The country is a major manufacturing hub for consumer electronics, which is a significant driver of touchless sensing adoption. The Chinese government’s focus on smart cities and infrastructure development is also contributing to the growth of the touchless sensing market. Additionally, the COVID-19 pandemic has heightened the awareness of hygiene and safety, leading to an increased demand for touchless solutions in the public and commercial spaces across China.
South Korea is a technologically advanced market with a strong emphasis on innovations, particularly in consumer electronics and automotive industries. The country is home to some of the leading tech companies, which are driving the development and adoption of touchless sensing technologies. South Korea’s high level of urbanization, coupled with its focus on smart cities and automation, is fueling the demand for touchless solutions.
The healthcare sector is also a significant contributor, with the adoption of touchless technologies aimed at improving hygiene and patient safety. Strong government support for technological advancements and the country’s leadership in the semiconductor industry are further propelling the growth of the touchless sensing market in South Korea.
For instance, in April 2023, Microsoft announced the release of its new touchless sensing platform, Microsoft Touchless Inference Platform. This platform utilizes multiple sensors, including cameras, motion sensors, and microphones, to detect and track objects and gestures without physical contact. Microsoft's Touchless Inference Platform is designed for several applications, including video games, healthcare, and manufacturing.