Toothpaste Tablets Market – By Product, By Flavor, By Usage, By Distribution Channel, Global Forecast, 2025 – 2034

Toothpaste Tablets Market Size

The global toothpaste tablets market size was valued at USD 86.9 million in 2024 and is expected to exhibit growth at a CAGR of 7.5% from 2025 to 2034. The growth of the market can be attributed to the increasing demand for eco-friendly, sustainable oral care products, the convenience of travel-friendly options, and heightened consumer awareness of health and hygiene.
 

The toothpaste tablet market is driven by the rising consumer demand for sustainable, eco-friendly oral care solutions. As the global focus on reducing plastic waste intensifies, toothpaste tablets offer a viable alternative to traditional plastic tube packaging.  Furthermore, consumers are becoming more environmentally conscious and prefer products that are compostable or recyclable. Toothpaste tablets meet this demand, providing an opportunity for oral care companies to cater to an expanding base of eco-conscious customers.
 

Also, there is a growing demand for convenience and portability in oral care products. Toothpaste tablets provide a mess-free, compact solution that is easy to use and perfect for travel. The increasing number of frequent travellers, particularly in the post-pandemic era, has created a substantial market for compact, eco-friendly personal care items. This has led to a surge in the adoption of toothpaste tablets, which can be easily carried in a bag or suitcase, eliminating the need for bulky toothpaste tubes.
 

Toothpaste tablets are solid, chewable tablets that contain the same active ingredients as traditional toothpaste but in a compressed form. When chewed, the tablet dissolves, releasing the active ingredients, which can then be used to clean teeth just like regular toothpaste. These tablets typically contain fluoride or non-fluoride ingredients, providing consumers with an alternative to tube-based products. Toothpaste tablets are often marketed as eco-friendly due to their sustainable packaging, which helps reduce plastic waste.
 

Toothpaste Tablets Market Trends

One of the emerging trends in the toothpaste tablet market is the increasing demand for natural and vegan formulations. Consumers are becoming more selective about the ingredients in their oral care products, opting for those that are free from harmful chemicals, artificial additives, and animal-based components. This trend is driving the growth of natural toothpaste tablets, which are made from plant-based ingredients such as activated charcoal, essential oils, and herbal extracts.
 

• Brands are increasingly offering toothpaste tablets that align with these consumer preferences, allowing them to capitalize on the growing demand for organic and clean-label products.
• Another notable trend is the development of toothpaste tablets designed for specific use cases, such as teeth whitening, sensitivity relief, and gum care. These specialized formulations cater to consumers with unique oral health concerns who are seeking targeted solutions for their oral care routines. As the market becomes more competitive, companies are diversifying their product offerings to address the varying needs of consumers.
   
• Furthermore, the rise of subscription-based models for toothpaste tablets is transforming the market by providing consumers with regular deliveries of their preferred products, while offering brands a steady stream of revenue.
   

Toothpaste Tablets Market Analysis

Based on product, the market is segmented as fluoride tablets and non-fluoride tablets. The fluoride tablets segment is expected to drive business growth and expand at a CAGR of 7.8%, reaching over USD 120.8 million by 2034.
 

• Fluoride-based toothpaste tablets continue to dominate the market due to the long-established recognition of fluoride as a key ingredient for cavity prevention and overall dental health. Fluoride plays a crucial role in strengthening tooth enamel, preventing decay, and reducing the risk of cavities, making fluoride-based products highly trusted by consumers.
   
• The inclusion of fluoride in toothpaste tablets provides the same oral health benefits as traditional toothpaste, making these products an attractive option for individuals focused on maintaining strong, healthy teeth. Fluoride toothpaste tablets offer consumers an effective solution for long-term oral care in a sustainable, mess-free format.
   

Based on flavor, the toothpaste tablets market is segmented as mint, charcoal, and other flavors. The mint segment is expected to drive business growth and expand at a CAGR of 7.9%, reaching over USD 98.1 million by 2034.
 

• Mint remains the leading flavor segment in the toothpaste tablet market, favored for its refreshing and clean taste. Mint has long been associated with fresh breath and a pleasant brushing experience, making it a staple flavor in the oral care industry.
   
• Mint-flavored toothpaste tablets offer consumers a familiar, trusted option, combining effectiveness with a sensory appeal that encourages daily usage. The refreshing qualities of mint help mask any unpleasant aftertaste, ensuring users enjoy a positive and invigorating brushing experience. Given its widespread consumer acceptance, mint continues to dominate as the flavor of choice for toothpaste tablets.
   

Based on usage, the toothpaste tablets market is segmented as adults and kids. The adult segment is expected to drive business growth to reach USD 126.1 million by 2034.
 

• The adult segment is the largest and fastest-growing segment in the toothpaste tablet market due to the greater purchasing power and established oral care routines of adults. Adults are more likely to invest in specialized oral care products, such as toothpaste tablets, which offer the dual benefits of sustainability and enhanced dental protection.
   
• The adult population, particularly those concerned with environmental issues and the long-term impact of plastic waste, finds toothpaste tablets a compelling choice, especially as they offer a mess-free, compact alternative to traditional toothpaste tubes. The convenience of travel-sized tablets and environmentally friendly packaging makes these products an attractive option for eco-conscious adults.  

Based on distribution channel, the toothpaste tablets market is classified into offline and online. The offline segment dominated the market with a revenue share of 55.3% in 2024.
 

• The offline segment remains dominant in the toothpaste tablet market, with a strong presence in traditional retail outlets such as pharmacies, supermarkets, and health food stores. Physical retail locations offer consumers the opportunity to explore and purchase toothpaste tablets in person, allowing them to examine product packaging, check ingredient lists, and seek recommendations from store staff.
   
• This tactile shopping experience remains important for many customers who prefer to browse before making a purchase, especially for new or innovative products like toothpaste tablets. As more consumers become aware of these sustainable alternatives, their availability in brick-and-mortar stores will continue to drive market growth.

U.S. toothpaste tablets market accounted for USD 34 million in 2024 and is anticipated to grow at a CAGR of 6.9% between 2025 to 2034.
 

• In the U.S., the toothpaste tablet market is benefiting from a rapidly growing consumer base focused on sustainability and wellness. The rise of eco-conscious living, coupled with an increasing preference for vegan and natural ingredients, has fueled the market for toothpaste tablets. Brands like Bite and Unpaste are seeing strong sales as U.S. consumers embrace these innovative, environmentally friendly alternatives to traditional toothpaste.
   
• With the U.S. being a major hub for e-commerce, the availability of toothpaste tablets through online platforms has further accelerated their adoption, particularly among younger, eco-conscious buyers.
   

UK toothpaste tablets market is projected to grow remarkably in the coming years.
 

• In the UK, the rising adoption of toothpaste tablets is driven by strong consumer awareness of plastic pollution and sustainability. Government-led initiatives, such as the ban on certain single-use plastics, have encouraged consumers to explore eco-friendly oral care alternatives.
   
• Local brands like Parla and Brushd. cater to this demand by offering products with minimal environmental impact and fluoride options to ensure dental health. The increasing availability of toothpaste tablets in large retail chains such as Boots and supermarkets like Tesco has improved accessibility.
   
• Additionally, the popularity of subscription services has played a key role in integrating toothpaste tablets into everyday oral hygiene routines among eco-conscious UK consumers.
   

China holds a dominant position in the Asia Pacific toothpaste tablets market.
 

• China is an emerging market for toothpaste tablets, driven by a growing urban population that values sustainability and innovation. With the government’s focus on reducing plastic consumption and promoting environmental conservation, eco-friendly products like toothpaste tablets are gaining recognition. International players, including The Humble Co., have started entering this market, capitalizing on the demand for sustainable alternatives in densely populated cities.
   
• China’s strong e-commerce infrastructure, led by platforms like Tmall and JD.com, has facilitated the widespread adoption of toothpaste tablets, particularly among environmentally conscious younger consumers.
   
• Additionally, the portability and ease of use of these products align with the fast-paced urban lifestyles in cities like Beijing and Shanghai, further boosting their appeal.
   

Toothpaste Tablets Market Share

Leading players in the toothpaste tablet market, such as Bite, The Humble Co., and Unpaste, are investing heavily in product innovation to capture market share. These companies are focusing on developing toothpaste tablets with unique flavors, natural ingredients, and sustainable packaging. Many of these brands are also leveraging e-commerce platforms and digital marketing to reach a broader audience and educate consumers about the benefits of toothpaste tablets. Additionally, several companies are partnering with environmental organizations to further their sustainability initiatives, aligning their brand values with the growing demand for eco-conscious products.
 

Toothpaste Tablets Market Companies

Prominent players operating in the toothpaste tablets industry include:

• BAMBO EARTH
• Bite
• By Humankind
• denttabs
• georganics
• happy tubs
• huppy
• LUSH
• Oris
• PARLA
• Simplehuman
• Slo
• THE HUMBLE CO.
• UnPaste
• WELDENTAL
   

Toothpaste Tablets Industry News

• In November 2023, Oris Health launched eco-friendly toothpaste tablets on Kickstarter to promote sustainable oral hygiene. These tablets aim to address environmental concerns by reducing the plastic waste associated with traditional toothpaste tubes.  
   

The toothpaste tablets market research report includes an in-depth coverage of the industry with estimates and forecast in terms of revenue in USD Million and from 2021 – 2034 for the following segments:

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Market, By Product

• Fluoride tablets
• Non-fluoride tablets

Market, By Flavor

• Mint
• Charcoal
• Other flavors

Market, By Usage

• Adult
• Kids

Market, By Distribution Channel

• Offline
• Online

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • Germany
  • UK
  • France
  • Spain
  • Italy
  • Netherlands
• Asia Pacific
  • China
  • Japan
  • India
  • Australia
  • South Korea
• Latin America
  • Brazil
  • Mexico
  • Argentina
• Middle East and Africa
  • South Africa
  • Saudi Arabia
  • UAE