Toilet Seat Market Size - By Product Type (Ordinary Toilet Seat, Smart Toilet Seat), By Bowl Shape (Elongated, Round, Square, Others), By Raw Material (Plastic, Wood, Ceramic), By Price Range, By End Use, By Distribution Channel, & Global Forecast, 2024 – 2032

Toilet Seat Market Size

Toilet Seat Market size was valued at USD 5.5 billion in 2023 and is anticipated to register a CAGR of over 5% between 2024 and 2032. Toilet Seats are hinged units attached to a bowl for maintaining hygiene and providing comfort and accessibility in bathrooms.
 

Foremost, there's a growing awareness about hygiene and sanitation, pushing consumers to look for better and more advanced sanitary options for their bathrooms and resulting in the gains of the industry. Additionally, with the increase in disposable incomes, consumers are choosing fancier, tech-savvy toilet seats that make their bathroom experience more comfortable. As our population ages, there's a greater demand for seats that cater to the needs of the elderly, focusing on features that enhance accessibility.
 

One major setback is the rising cost associated with smart toilet seats, hindering their widespread adoption. The integration of advanced technologies and features comes at a price, limiting accessibility for a portion of the consumer base. Additionally, the market must cope up with diverse cultural preferences, as portrayed by a huge population in India that adheres to traditional toilet practices.
 

Toilet Seat Market Trends

A prominent trend is the integration of innovative technology into toilet seat design, transforming this essential bathroom fixture into a smart and multifunctional element. Smart toilet seats are now equipped with features that go beyond mere functionality, incorporating elements such as heated seats, built-in bidets, and automated cleansing options.
 

Furthermore, urban planners and architectural firms are directing their attention towards inventing sustainable solutions to address sanitation challenges in emerging and underdeveloped nations, emphasizing the broader global impact of toilet infrastructure.
 

Toilet Seat Market Analysis

The market can be divided into two main categories by product type, smart toilet seats and ordinary toilet seats. Smart toilet seats are equipped with advanced features like heated seats, bidet functions, built-in sensors, and remote-control options, providing users with enhanced hygiene and convenience.  This may likely to gain demand for smart toilet seat during forecast period from 2024 to 2032, which likely to stretch the market around USD 2.4 billion in 2032. In contrast, ordinary toilet seats, commonly found in most households, are non-electronic and lack additional features, offering basic functionality without the advanced amenities found in smart seats.
 

Based on the bowl shape the toilet seat market is segmented into elongated, round, square, and other shapes like oval, etc. Among these segments, the round bowl shape stands out as the leading choice which is likely to market size of around USD 2.5 billion in 2023, This prominence can be attributed to its cost-effectiveness and adaptability to compact bathroom spaces. Round toilet seats are generally less expensive than elongated or square shapes, making them an economical and practical choice for a wide range of consumers.
 

Based on the raw material used for manufacturing, the toilet seat market is categorized into plastic, wood, ceramic, and others which include urea moldings, compounds, etc. The most widely used raw material is plastic owing to its availability and affordability. This may likely to hold the market share of around 44% in 2023 in terms of value. Plastic is very easy to clean, available in a huge variety of colours, easy to install, lightweight, and resistant to water and humidity, which makes them an ideal choice for bathrooms.     
 

Based on price range the market is divided into low (<50$), mid (50$ to 150$), and high (>150$). Based on end use the market is bifurcated into commercial and residential. The commercial segment comprises of hotels, restaurants, cafes, hospitals, offices, malls, and others like institutions, banquets, etc.
 

Based on distribution channels the toilet seat market is separated into online channels and offline channels. Online channels include E-commerce platforms and company websites, providing consumers with the convenience of browsing and purchasing Toilet Seat from the comfort of their homes. The offline channels consist of specialty stores, mega retail stores and others like departmental stores, etc. The offline channels dominate the market as consumers prefer to get the hands-on experience and feel the material of the product and can instantly purchase as and when needed. Also, numerous discounts offers and in-store demonstrations on products increases the consumers’ commitment for purchase.
 

North America dominates the current industry and holds 32.8% in 2023 of the total toilet seat market share, owing to the increase in hygiene awareness, lifestyle changes, sustainability trends, and smart technology integration. A high-income population has influenced the market demand for innovative home accessories across the region. Multiple features such as automatic flushing, heating, etc. are being provided by modernized toilet seats, offering convenience and comfort to the users.
 

Toilet Seat Market Share

In 2023, dominant market players, including TOTO Ltd., Kohler Co., Bemis Manufacturing Company, Roca Sanitario S.A., and Lixil Group Corporation collectively hold a substantial 40% market share. These prominent players are proactively involved in strategic endeavors like mergers & acquisitions, facility expansions, and collaborations to expand their product portfolios, extend their reach to a broader customer base, and strengthen their market position. These enterprises consistently allocate resources to research and development, aiming to enhance their designs and integrate cutting-edge technologies, ensuring they maintain a competitive edge.
 

Toilet Seat Market Companies

Major players operating in the toilet seat industry include:

• Bemis Manufacturing Company
• Geberit AG
• Hamberger Industriewerke GmbH
• Hindware Sanitaryware and Industries
• Huida Sanitary Ware Co., Ltd.
• Jaquar
• Kohler Co.
• Lixil Group Corporation
• Masco Corporation
• Panasonic Corporation
• Roca Sanitario S.A.
• TOTO Ltd.
• Villeroy & Boch
   

Toilet Seat Industry News

• In October 2023, Kohler announced the launch of its new product named Pure Wash Electronic Seat which includes a touchless lid operation and a remote-controlled seat, reducing the need for physical contact. The seat’s heater module also offers improved thermal transfer, faster heating, and temperature fluctuation enhancing user comfort.  
   
• In May 2023, Casana, maker of a health monitoring smart toilet seat announced that it received its FDA clearance for its product Heart Seat. It monitors heart rate and oxygen saturation in adults at least 22 years and older who weigh 90 to 350 pounds. The battery powered seat can run for up to several years without recharging sending health data to providers and notifying them when parameters are out of a set threshold.
   
• On October 24, 2023, Bemis introduces Mayfair by Bemis Greenleaf toilet seat. Distinguished as the sole toilet seat in the market composed entirely of 100% recycled material, the Greenleaf ring and cover are precisely crafted from post-industrial recycled plastic.
   
• In January 2023, Bemis announced its new Assist premium toilet seat. This features two built-in support arms that replace the need for wall-mounted brackets near the toilet and fits both round and elongated toilet bowls.  
   

The Toilet Seat market research report includes in-depth coverage of the industry, with estimates & forecast in terms of revenue (USD Billion) and volume (Thousand Units) from 2018 to 2032, for the following segments:

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By Product type, 2018 – 2032

• Ordinary Toilet Seat
• Smart Toilet Seat

By Bowl Shape, 2018 – 2032

• Elongated
• Round
• Square
• Others (Oval, etc.)

By Raw Material, 2018 – 2032

• Plastic
• Wood
• Ceramic
• Others (Urea Moldings, Compounds, etc.)

By Price range, 2018 – 2032

• Low (<50$)
• Mid (50$ to 150$)
• High (>150$)

By End Use, 2018 – 2032

• Commercial
  • HoReCa
  • Hospitals
  • Offices
  • Malls
  • Others (Institutions, Banquets, etc.) 
• Residential

By Distribution channel, 2018 – 2032

• Online channels
  • E-commerce
  • Company websites 
• Offline channels
  • Specialty Stores
  • Mega Retail Stores
  • Others (Departmental Stores, etc.)

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada 
• Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
  • Russia
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Malaysia  
  • Indonesia 
• Latin America
  • Brazil
  • Mexico
  • Argentina 
• MEA
  • GCC
  • South Africa