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One prominent trend is that parents now focus more on comfort, safety, and durability. Organic and natural fabrics are becoming popular because of concerns about skin sensitivity and the environment. Sustainable and eco-friendly brands are also gaining traction. Additionally, there is a rising demand for gender-neutral clothing, which promotes inclusivity and moves away from traditional stereotypes. Online shopping has expanded the market by offering more options and convenience.
According to the National Retail Federation, the demand for organic and sustainable toddler wear has increased by 15% in the past year. The American Apparel and Footwear Association reports that online sales of toddler wear have grown by 20%, highlighting the shift towards digital shopping platforms.