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The growing global paints & coatings industry is likely to drive the titanium dioxide market demand over a forecast time period. The product is extensively used to produce architectural paints, wallpaper coatings, radiator paints, plastic paints, etc. in the industry. Rising automotive production and expenditure in the construction sector will be key growth parameters for the paints & coatings industry, which will further enhance the TiO2 demand in upcoming years.
In the U.S., paints & coatings production was projected at more than 5 billion liters in 2017 and is expected to grow significantly in upcoming years. An increasing number of vehicles in emerging nations including China, India, Mexico, etc. are likely to enhance paints & coatings usage in coming years.
Another key growth enabling factor is an ongoing trend of self-cleaning technologies across various end-user industries worldwide. Some of the potential applications of this product include self-cleaning fabric, antimicrobial coatings for hospital infections, self-cleaning concrete, polycarbonate substrate, self-cleaning paints, etc.
The key restraint to the titanium di-oxide market is its volatile prices, which is likely to pose challenges to the industry growth over the forecast time period. Historically, the product has seen a considerable fluctuation in prices owing to large variations in supply and demand.
Such trends have created price volatility of TiO2, which will further affect titanium dioxide market development over the coming years. However, rising expenditure on construction activities worldwide will create the need for paints & coatings.