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Despite an expanding scope for product adoption, the industry faces a major challenge in the form of the steep initial investments associated with the production and distribution of thin film batteries. The production of thin film batteries relies upon rare earth elements such as lithium, making it highly cost intensive. High cost of lithium also further adds to the overall price of a thin film battery, which takes it out of reach for many small to medium scale consumer electronics manufacturers. These costs redirect revenues towards the more easily available low-cost alternatives, hampering growth further.