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The thermochromic pigments industry is experiencing various trends. There is a rising demand for sustainable and environmentally friendly pigment compositions in response to ecological concerns. Also, the market is expanding due to the growing adoption of smart packaging applications like security features and temperature-sensitive labels. Moreover, advancements in technology are fuelling the creation of more effective and flexible pigments with improved colour-changing abilities. Lastly, consumer preferences for engaging and visually appealing products are driving the increasing use of thermochromic pigments in sectors such as food and beverage, textiles, and cosmetics. Together, these trends shape the dynamic nature of the market.