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Based on treatment type, the market can be segmented into hydrotherapy, aromatherapy, massage therapy, mud baths and wraps, facial and skin treatments, and others. The massage therapy segment accounted for revenue of around USD 91 Billion in the year 2024 and is estimated to grow at a CAGR of around 4.2% from 2025 to 2034.
Consumers increasingly turn to thermal spas primarily to combat stress, anxiety, and mental fatigue. Many thermal spas offer massage therapy, known for its muscle-relaxing, circulation-boosting, and mental well-being-promoting properties. With a growing emphasis on mental health, the therapeutic advantages of massage therapy are emerging as a significant attraction for those pursuing wellness.
Based on the consumer group, the global thermal spa & wellness market is categorized as men and women. The women segment held around 65% of the total market share in 2024 and is anticipated to grow at a CAGR of 4% during the forecast period.
Women are placing a heightened emphasis on both physical and mental well-being, positioning themselves as a key demographic for wellness services. With a focus on stress management, healthy living, and relaxation, there's been a notable surge in demand for thermal spa offerings such as hydrotherapy, massage therapy, and facials. Consequently, the wellness market has witnessed an uptick in women pursuing rejuvenation, relaxation, and self-care at thermal spas and wellness resorts.
The U.S. thermal spa & wellness market accounted for revenue of around USD 87 billion in the year 2024 in North America and is estimated to grow at a CAGR of around 4.3% from 2025 to 2034. Self-care and wellness have become essential components of American lifestyles.
As individuals prioritize stress management, physical health, and mental well-being, the demand for thermal spa and wellness services has surged. Wellness tourism, particularly visits to thermal spas, is on the rise, with more people seeking relaxation and health-centric retreats. The U.S. market shows a growing preference for luxury spas, offering services like hydrotherapy, massage therapy, and detoxification treatments.
North America: North America, particularly the U.S. and Canada, has seen a notable surge in wellness tourism, encompassing visits to thermal spas. The region draws both local and international travelers in pursuit of health-centric experiences. States such as California, Arizona, and Florida boast sought-after wellness destinations, featuring opulent thermal spas, mineral baths, and wellness resorts, solidifying the area's status as a leading market for thermal spa services?.
Europe: Germany thermal spa & wellness market, with its esteemed reputation in wellness tourism and a rich thermal bath culture, stands as a pivotal force in the European market. Boasting several prestigious spa towns and thermal resorts, Germany has cemented its status as a premier destination for wellness travelers worldwide. The nation's flourishing wellness tourism sector commands a substantial portion of the European market, bolstering the thermal spa industry in the process.
Asia Pacific: China significantly drives the growth of the market in the Asia Pacific region. The country's rich cultural practices, notably traditional Chinese medicine (TCM), have integrated wellness therapies like acupuncture, cupping, and herbal treatments into the core of wellness tourism. Notably, China's wellness tourism is witnessing rapid expansion, fueled by a rising domestic appetite for health-focused vacations.
Middle East: Saudi Arabia, under its Vision 2030 initiative, is significantly influencing the Middle East's thermal spa & wellness market. This initiative emphasizes tourism and leisure development, aiming to diversify the economy and draw millions of international tourists. Central to this vision is the emphasis on wellness tourism, particularly thermal spa and wellness services, marking it as a pivotal growth sector.