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Theme Parks Market Size
Theme Parks Market size was valued at USD 64.6 billion in 2023 and is estimated to register a CAGR of over 5.5% between 2024 and 2032, driven by increased investments in new projects across the globe. With the tourism and leisure industries seeing continued growth, governments, private investors, and leisure groups are allocating the necessary resources to create new immersive theme park experiences.
For instance, in February 2024, Ghaziabad Development Authority (GDA) officials unveiled plans to allocate ?25 crore for a theme park on the 14-year exile of Rama, depicted in the Hindu epic Ramayana. The proposal to build an extensive park on an area of 70,000 square feet [22,700 sq m] was approved at a meeting convened for the Infrastructure Development Fund (IDF).
| Report Attributes | Details |
|---|---|
| Base Year: | 2023 |
| Market Size in 2023: | USD 64.6 Billion |
| Forecast Period: | 2024 - 2032 |
| Forecast Period 2024 - 2032 CAGR: | 5.5% |
| 2032 Value Projection: | USD 113 Billion |
| Historical Data for: | 2021 – 2023 |
| No. of Pages: | 280 |
| Tables, Charts & Figures: | 255 |
| Segments covered: | Attraction Type, Age Group, Revenue Source |
| Growth Drivers: |
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| Pitfalls & Challenges: |
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These investments are aimed at meeting the changing customer preferences and expectations, seeking unique and memorable entertainment options. From technologically advanced rides and attractions to themed landscapes and resorts, theme park innovation is redefining the leisure and entertainment landscape. In addition, emerging markets in Asia, the Middle East, and Latin America are hot spots for arena growth, fueled by rising disposable incomes and a growing middle class. This global expansion not only diversifies the offerings within the theater market but also offers opportunities for economic development, employment, and tourism promotion in host communities.
The theme park market faces constraints such as high operating costs, seasonal fluctuations in attendance, and reliance on discretionary funds. Furthermore, legal restrictions, security concerns, and environmental considerations affect growth and expansion. In addition, there are additional challenges posed by competition from new leisure programs and unexpected events such as epidemics or natural disasters, which require strategic planning and flexibility within the industry.
Theme Parks Market Trends
The theme park industry is witnessing dynamic growth driven by innovative out-of-the-box concepts introduced by leading companies to capture the minds of more discerning consumers. Theme Park professionals search for unconventional themes and approaches and combine immersive experiences and technology in a sophisticated combination of active experiences. This innovative design aims to provide visitors with unforgettable moments.
Furthermore, there is an increasing emphasis on sustainability, with theme parks incorporating environmentally friendly and green practices into their design and operation. Furthermore, attractions increasingly based on popular franchises in film, television, games, loved characters, and storylines are being featured, reshaping the landscape of thematic entertainment. These features not only enhance the overall guest experience but also drive visitor engagement, repeat visits, and brand loyalty. As leading brands continue to push the boundaries of creativity and innovation, the future of the theme park market promises to be exciting and transformative.
To cite an instance, in March 2024, in a daring move that blends innovation with luxury, Saudi Arabia was set to unveil the opening of the world’s largest floating theme park, aptly named The Rig. Spearheaded by the Oil Park Development Company, this pioneering project promises to change the perception of leisure and recreation in the region.
Theme Parks Market Analysis
Based on attraction type, the market is divided into thrill rides, family rides, shows & entertainment, themed lands & immersive experiences. The thrill rides segment accounted for a market share of around 4% in 2023. The fun ride adrenaline-pumping experience and thrilling emotions are the cornerstones of the theme park experience.
From gravity-defying roller coasters to heart-stopping drop towers and high-speed attractions, these rides appeal to thrill seekers of all ages. They bring joy and happiness, creating unforgettable moments and lasting memories for visitors at the park. As theme park operators invest in new ride technologies and experiences, demand for thrill rides remains strong, boosting attendance and revenue. Whether it is the rush to suddenly decline or progress to reach peak speeds, thrill rides remain a driving force for the eternal popularity of amusement parks around the world.
Based on revenue source, the theme parks market is categorized into tickets, food & beverage, merchandise, hotel & resorts, and others. The tickets segment was valued at over USD 20 billion in 2023. Tickets represent the gateway to immersive experiences, exciting rides, and entertainment within theme parks. With multiple ticket options, including day passes, annual memberships, and VIP programs, the parks cater to a variety of visitor preferences and budgets.
In addition, other pricing strategies, such as dynamic pricing and bundled tickets, increase accessibility and appeal to a wider audience. As consumers seek a memorable experience and escape, on-demand ticketing at the theme park continues to grow, bolstered by impressive attractions, consistent shows, and topical content.
North America dominated the global theme park market with a major share of over 35% in 2023. With a rich tapestry of iconic parks like Disneyland, Universal Studios, and Walt Disney World, North America has a variety of attractions for all ages and tastes. The region’s strong economy, in line with a rise in spending and leisure culture, fuels ongoing demand for theme park tourism and experiences.
In addition, with continued investments, new attractions, innovative technology, and themed entertainment, Zoos in North America ensure that they remain at the forefront of the industry, attracting domestic and international visitors. As the market continues to grow, theme parks in North America are becoming a vacation and resort hub, providing millions of guests with unforgettable trips and cherished memories each year.
The U.S. theme park market remains a cornerstone of leisure and entertainment, characterized by strong and sustained demand. With world-famous theme parks such as Disney World, Universal Studios, and iconic Six Flags, the United States offers a variety of attractions ranging from thrill rides to exciting, themed lands to live entertainment. The country’s strong economy, high levels of disposable income, and a culture that values leisure and relaxation make the market resilient through many factors. Furthermore, continued investment in new attractions, cutting-edge technology, and guest experiences ensure that the U.S. theme parks are world-class.
Theme Parks Market Share
Walt Disney Parks and Resorts, Comcast Corporation, and Merlin Entertainments held significant market share of over 25% market share in 2023. Demand is fueled by the concerted efforts of companies dedicated to improving the guest experience in the theme park industry. These efforts include continued innovation in ride technology, immersive history, and themed attractions to engage visitors.
Additionally, strategic marketing campaigns, loyalty programs, and personalized guest service contribute to customer satisfaction and repeat visits. Companies are also investing in infrastructure expansion, building new parks, and expanding existing ones to meet growing demand. By prioritizing guest satisfaction and embracing creativity, companies in the theme park industry are driving demand, ensuring that visitors continue to come to these resorts for experiences that they will never forget.
Theme Parks Market Companies
Major players operating in the theme park industry are:
- Cedar Fair Entertainment Company
- Comcast Corporation
- Europa-Park
- Legoland Parks
- Merlin Entertainments
- Parques Reunidos
- Phantasialand
- SeaWorld Parks & Entertainment (now United Parks & Resorts Inc.)
- Six Flags Entertainment Corporation
- Universal Parks & Resorts
- Walt Disney Parks and Resorts
Theme Parks Industry News
- In May 2024, Wonderla, one of India’s largest amusement park companies, expected that its upcoming property in Chennai would be a big challenge to the current high-performing park in Bengaluru, thanks to big thrill rides. The investment in Chennai Park, which is set to commence in the second quarter of FY26, has been boosted by the addition of major attractions.
- In May 2024, Disney got new approvals needed to expand Southern California's amusement parks, the iconic Disneyland's first major overhaul in decades. The Anaheim City Council voted unanimously to give the plan the go-ahead.
- In May 2024, Monkeys Canopy Resort was excited to announce the grand opening of its newest attraction: the Dinosaur Park in Sungai Long, Kajang. The sprawling park, the largest of its kind in Malaysia, covered an area of approximately 11 hectares.
- In March 2024, Saudi Arabia unveiled its plan to develop the world’s first Dragon Ball arcade as part of a Kiddia Investment Company project near Riyadh. The company stated that the park's interactive and immersive themed experiences will offer visitors the chance to dive into a major Dragon Ball story.
The theme parks market research report includes in-depth coverage of the industry with estimates & forecast in terms of revenue ($Bn) and number of visitors from 2021 to 2032, for the following segments:
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Market, By Attraction Type
- Thrill rides
- Family rides
- Shows & entertainment
- Themed lands & immersive experiences
Market, By Age Group
- Up to 18 years
- 19-35 years
- 36-50 years
- 51-65 years
- Above 65 years
Market, By Revenue Source
- Tickets
- Food & beverage
- Merchandise
- Hotel & resorts
- Others
The above information is provided for the following regions and countries:
- North America
- U.S.
- Canada
- Europe
- UK
- Germany
- France
- Italy
- Spain
- Netherlands
- Rest of Europe
- Asia Pacific
- China
- India
- Japan
- South Korea
- Australia
- Singapore
- Rest of Asia Pacific
- Latin America
- Brazil
- Mexico
- Argentina
- Rest of Latin America
- MEA
- UAE
- South Africa
- Saudi Arabia
- Rest of MEA
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