Thailand Medical and Wellness Tourism Market - By Category - Forecast, 2025 - 2034

Thailand Medical and Wellness Tourism Market Size

The Thailand medical and wellness tourism market size was valued at USD 31.5 billion in 2024 and is expected to exhibit growth at a CAGR of 13% reaching USD 110.1 billion by 2034. The primary characteristics driving the growth of the market are the cost-effective and high-quality medical services, increasing interest in health and wellness, as well as supportive government policies.
 

Thailand stands out as a destination where medical procedures are not only affordable but also maintain exceptional quality. For instance, a total knee replacement procedure may cost around USD 8,000 in Thailand, whereas it might cost up to USD 50,000 in the U.S. Hospitals and clinics in Thailand are well-known for their quality care, appealing worldwide patients for treatments in several areas such as cardiovascular care, orthopedics, oncology, and cosmetic surgery among others.
 

The government of Thailand is actively working to boost medical tourism by easing visa rules, creating strategic plans aimed at international visitors, and offering insurance coverage. With an aging population and growing demand for wellness services in the post-COVID-19 era, Thailand has become a top choice in ASEAN for affordable and high-quality healthcare services.
 

Thailand's bustling cultural environment, availability of modern infrastructure along with incredible natural beauty make it a preferred choice for wellness tourism in the global landscape. In addition, the increasing trust in the country’s hospitals, due to better service offered coupled with collaboration with leading healthcare providers worldwide, has contributed significantly to improving the quality of care.
 

Medical tourism means traveling to another country for surgeries, while wellness tourism is about spa therapies and holistic healing. Medical tourism focuses on specific treatments, while wellness tourism offers a broader range of experiences. Thailand has become a favorite spot for many patients because it combines relaxation with high-quality, affordable healthcare. This field keeps growing as more people look for surgical procedures that are both affordable and easy to access.
 

Thailand Medical and Wellness Tourism Market Trends

Travelers across the globe are changing how they approach health, shifting from reactive treatments to proactive and personalized care. While visiting other countries for treatments and tourism purpose, they are not just looking for medical solutions but also expect a complete reset for their mind and body to have a rejuvenating experience.
 

• In Thailand, wellness retreats have become a hub for services like detoxification, stress relief, sleep therapy, and boosting immunity. Resorts and wellness centers in the country have started offering tailored plans and schedules including DNA testing, and personalized nutrition services that were only provided by well-established clinics and healthcare facilities across U.S., Japan, and European countries.
   
• People are increasingly seeking holistic healing that goes beyond physical health to address emotional and psychological well-being. Options like trauma-healing retreats, digital detox programs, silent meditation camps, and emotional defense workshops are becoming just as popular as traditional physical treatments.
   
• More people are becoming self-aware and eco-conscious, which is boosting industry’s growth. Travelers are increasingly looking for options that focus on sustainability, ethical sourcing, and giving back to the community. As a result, many retreats are now adopting zero-waste, plastic-free, and plant-based practices.
   
• The nation is seeing more people applying for long-stay visas, drawn by bundled healthcare and wellness packages. These packages are thoughtfully designed to cater to travelers' needs, offering services like yearly health check-ups, yoga classes, personal training, and physiotherapy.
   

Trump Administration Tariffs

• Trump administration's imposition of tariffs in 2025 has affected Thailand's wellness and medical tourism industries directly and indirectly. The Thai baht has depreciated, reducing the prices of Thailand's services to foreign tourists while adding expenses for Thai operators in importing medical devices and wellness products.
   
• The financial uncertainty and currency volatility have caused the number of U.S. patients visiting Thailand for medical treatment to decline, impacting hospitals such as Bumrungrad and BDMS.
   
• Increased prices for medical equipment and supplies imported from outside Thailand have squeezed the operational funds of Thai hospitals. Thai spas and wellness centers are concentrating on drawing in other regional patients, including Southeast Asia and Middle East, to compensate the loss of U.S. patients.
   
• In addition, institutions are also seeking cost-cutting strategies, such as purchasing medical supplies locally and streamlining operational efficiencies, to counteract the cost of tariffs.?
   

Thailand Medical and Wellness Tourism Market Analysis

Based on category, the market is classified into medical tourism and wellness tourism. The wellness tourism segment generated the highest revenue of USD 22.8 billion in 2024. Also, the market was valued at USD 24.4 billion in 2023.
 

• Thailand is seeing a surge in demand for wellness tourism as people want to manage their health holistically and opt for transformative experiences. It attracts a wide range of visitors, from millennials dedicated to healthy lifestyles to busy professionals looking to regain balance and retirees wanting to refresh their body and mind while embracing healthier habits.
   
• Wellness tourism also includes the traditional forms of healing practiced in Thailand. The serene surroundings and pristine nature positions Thailand as an affordable yet highly sought-after destination for international visitors looking to access quality wellness services. Travelers are moving away from their usual routines and choosing immersive multi-day programs that help with detoxing, reducing stress, improving mental health, and even exploring spiritual growth. Modern approaches like biohacking, which focus on innovative ways to enhance well-being, are also gaining popularity.
   
• In response, boutique jungle retreats in Chiang Mai and luxury beachfront resorts in Phuket offer personalized wellness experiences. Since the pandemic, people have become more aware of their health, prioritizing ways to manage stress-related illnesses, strengthening their immune systems, and support mental well-being. Thus, such ongoing trend is anticipated to further boost the demand for wellness tourism in the country.
   
• Thai culture plays a key role in catering to wellness tourism demand globally. Its growing focus on mindfulness, the country’s traditional medicine, and warm hospitality resonates with travelers looking for a holistic approach towards health during their stay in the country.
   

Thailand Medical and Wellness Tourism Market Share

From high-end hospitals to luxurious wellness resorts in the country, every participant involved in the tourism sector is working in conjunction with the common aim of prioritizing innovation, personal care, customization, and global outreach. Leading private hospital chains like Bumrungrad International Hospital, and Bangkok Hospital are improving their patient experience by focusing on pre and post-procedural care landscape. The organization are managing this by collaborating with leading institutions globally, tailored marketing campaigns and through employed multilingual staff making the complete process hassle-free for travelers.
 

Meanwhile, wellness resorts such as Chiva-Som, Kamalaya, and RAKxa are redefining their offerings. They have moved beyond traditional spa services to include functional medicine, traditional Thai medicine, nutrition, and psychology, all tailored to meet individual needs. In addition, these players are working with a strategic goal of providing tailored wellness packages to both the short-term wellness tourist and long-term visitors looking for wholesome experience. Moreover, there is a growing focus on collaborating with international insurers and concierge travel companies to offer seamless experience to travelers.
 

Thailand Medical and Wellness Tourism Market Companies

Prominent players operating in the Thailand medical and wellness tourism industry include:

• Aek Udon International Hospital
• Baan Laimai Beach Resort
• Bangkok Dusit Medical Services (BDMS)
• Bangkok Hospital
• Banyan Tree Hotels & Resorts
• Bumrungrad International Hospital
• Chiva-Som
• COMO Hotels and Resorts
• Four Seasons Hotels
• Hilton
• IHG
• Kamalaya
• Keemala
• RAKxa
• Rosewood Hotel Group
• Yanhee International Hospital

• Bumrungrad International Hospital - Bumrungrad Hospital is known for its international standards and tertiary care services. It focuses on making healthcare accessible and comfortable for overseas patients, offering multilingual staff, a concierge service, and digitized medical records to ensure a smooth experience. With a team of 1,300 doctors and over 70 specialties, the hospital combines expertise with personalized care.
   
• Banyan Tree Hotels & Resorts - Banyan Tree offers luxury and holistic wellness services,  inspired by Asian traditions. Its resorts provide travelers with destination-specific spa treatments, wellness consultations, yoga sessions, and mindfulness programs.
   
• Aek Udon International Hospital – The hospital is known for offering general medical services at affordable cost in North-Eastern Thailand. The hospital is equipped with advanced medical technologies including 64-slice CT scanner, 4D ultrasound, and  digital mammography.
   

Thailand Medical and Wellness Tourism Industry News:

• In June 2024, Hilton announced the development of new projects in South East Asian countries including Thailand. Hilton has more than 100 operational and under-development hotels in Southeast Asia, strengthening the company’s expansion in the wider Asia-Pacific region. This strategy may help the company to gain a competitive edge over its peers.
   
• In January 2024, Bumrungrad International Hospital received its 7th Joint Commission International (JCI) re-accreditation. In 2002, Bumrungrad International Hospital was the first hospital in Asia to be accredited by the US-based Joint Commission International (JCI). JCI is a globally recognized healthcare accreditation body that sets rigorous standards for patient safety, care quality, and hospital management. By achieving JCI accreditation, Bumrungrad gains credibility as a world-class healthcare provider, reinforcing trust among both local and international patients.
   
• In June 2023, Bangkok Dusit Medical Services (BDMS) announced to sign an agreement with overseas health insurance providers to provide coverage to foreign patients. This initiative aims to attract more foreign patients in search of quality medical care at reasonable costs in Thailand.
   

The Thailand medical and wellness tourism market research report includes in-depth coverage of the industry with estimates and forecasts in terms of revenue in USD Million from 2021 – 2034 for the following segments:

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Market, By Category

• Medical Tourism
  • Cosmetic surgery
    • Breast augmentation
    • Hair transplant
    • Other cosmetic surgeries
  • Cardiovascular surgery
  • Orthopedic surgery
  • Oncology treatment
  • Dental surgery
  • Bariatric surgery
  • Fertility treatment
  • Other applications
• Wellness Tourism
  • Services
    • Wellness activities
    • Transport
    • Lodging
    • Other services
  • Travel Type
    • Domestic
    • International
  • Travel Purpose
    • Primary
    • Secondary