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Based on type, the taste modulator market from sweet modulators segment accounted for around USD 0.5 billion in 2022. Increasing awareness of the health risks associated with excessive sugar consumption has led to demand for taste modulators that can enhance sweetness perception without the need for added sugars. Consumers are seeking natural and clean label alternatives to artificial sweeteners, augmenting the demand for natural sweet modulators sourced from plants.
The food and beverage application held approximately 40% share of taste modulator market in 2022 and is expected to grow at a lucrative pace through 2032. The demand for taste modulators in beverages is led by the need to reduce sugar content while maintaining desirable sweetness levels. Taste modulators are used to enhance the overall flavor profile of beverages, making them more appealing to consumers.
U.S. dominated the North American region with market valuation of USD 0.29 billion in 2022 and is anticipated to expand at a significant pace from 2023 to 2032. North American consumers are increasingly health-conscious and seeking healthier food and beverage options. Taste modulators play a crucial role in reducing sugar and sodium content in products while maintaining desirable taste profiles, aligning with consumers' health goals.