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Some of the major market players operating in the industry are Young Living Essential Oils, Mountain Rose Herbs, Plant Therapy Essential Oils, NOW Foods, Eden Botanicals among others. accounting over 15% market share in the year 2023 These players focus on strategic partnerships, new product launch & commercialization for market expansion. Furthermore, these players are heavily investing in research that allows them to introduce innovative products and garner maximum revenue in the market.
Governments in countries like the US, Japan, Germany, and China offer grants and funding to encourage research and development of tangerine essential oil technology. This could involve universities, research institutions, and private companies like the ones listed. An acquisition strategy enables a company to enter new markets and product lines instantaneously with a recognized brand having a good reputation and an existing client base. An acquisition can overcome market entry barriers that were previously challenging.
Major players operating in the market include: