Tampon Market Size

Tampon Market Size

Tampon Market size was valued at over USD 1.2 billion in 2023 and is projected to reach more than USD 1.8 billion by 2032.  A tampon is a feminine hygiene product designed to absorb menstrual flow. It is typically made of soft material, such as cotton, and is inserted into the vagina to absorb the blood during menstruation. Tampons come in various sizes and absorbencies to accommodate different flow levels. They usually have a string attached for easy removal

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Further, tampons are considered to be a discreet and convenient option for managing menstrual flow, allowing women to participate in various activities without discomfort or leakage, thus are highly preferred by women athletes. The World Banks’s Water Global Practice is collaborating with countries of all nations to include menstrual health and hygiene in water-related projects. For instance, the Rural Water, Sanitation and Hygiene for Human Capital Development Project in Bangladesh aims to eradicate stigma associated with women buying various menstrual products such as tampons and promotes women empowerment

Furthermore, rising literacy rates among the female population base is significantly impacting the expansion of the menstrual hygiene management market. In rural areas of developing countries, absenteeism is influenced by taboo associated with menstruation and a lack of infrastructure. For instance, in Kenyan research, 95% of menstrual girls missed 1-3 school days, 70% said their grades suffered, and over 50% dropped out of class owing to their periods.