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The beverage industry, especially the craft cocktail and specialty coffee segments, is contributing significantly to the market's growth. Syrups are being used to enhance and customize drinks, driving the demand for premium and artisanal syrups. Sustainability is also a prevailing trend, with consumers and manufacturers alike emphasizing eco-friendly practices in ingredient sourcing and packaging. The COVID-19 pandemic accelerated the trend of at-home cooking and mixology, leading to a surge in home use of syrups for creating restaurant-style beverages and desserts. Furthermore, syrups are finding applications in non-alcoholic beverages, including mocktails and alcohol-free alternatives, aligning with the growing trend of mindful drinking. Overall, the syrup industry is evolving to meet changing consumer expectations, offering a diverse range of flavors and healthier options while catering to the demands of the beverage and culinary industries.