Swimwear Market

Swimwear Market Size

The global swimwear market was estimated at USD 20.8 billion in 2023. The market is expected to grow from USD 21.8 billion in 2024 to USD 34.1 billion in 2032, at a CAGR of 5.1%.

There is a promising and rapidly evolving market for both swimwear and swimming equipment globally. This could be due to several factors such as increasing disposable income, especially in emerging markets such as Asia Pacific. For example, as per the data released by Euromonitor, between 2019 and 2030, on average, the number of households with an annual disposable income of USD 45,000-100,000 (PPP) across emerging countries such as China and India, is expected to rise by 5.6% per year.

Urban middle-class consumers are increasingly driving the growth and promotion of swimming as a competitive sport within their cities. As per the data released in the annual report of Jockey (2021-2022), a study on swimwear category and consumer behavior of swimmers in India was conducted and it was analyzed that 3% of the urban population in India classified based on income levels across both genders chose to take swimming two times in a week in summer season. As per the same source, approximately 24% of non-swimmers demonstrated likelihood to swim in the future.

Swimwear Market Trends

• New brands in the swimwear industry are emerging with a motive to promote inclusivity and sustainability. These brands address the diverse needs of consumers by offering a wide range of sizes, styles, and designs that cater to various body types and personal preferences. Additionally, they are committed to environmental responsibility by utilizing eco-friendly materials and ethical production practices. This gives them a competitive edge over players that are trivial in their manufacturing. Sustainability is positioning the products of new brands above their counterparts as their product and narrative appeals to a broader customer base.
  
• For example, in May 2024, the launch of 'Dweep', a swimwear brand founded by former Miss World and actress Manushi Chhillar happened. Dweep focuses on inclusivity by offering designs that cater to various body types and skin tones, providing a wide range of sizes and adjustable features. The brand emphasizes sustainability by using eco-friendly materials such as Tencel Linen, recycled polyester, Italian Carvico Vita, Ahimsa Silk, Ecovero Viscose, and organic cotton, all of which are biodegradable and sustainably sourced.
  

Swimwear Market Analysis

• The swimwear market by product type is segmented into a one-piece swimsuit, two-piece swimsuit, swimming trunks, bikini, and others.
  
• The bikini segment generated a revenue of USD 8.1 billion in 2023 and is anticipated to surpass USD 14.7 billion by 2032.
  
• Due to style and comfort, bikinis are becoming an increasingly popular choice, especially among the younger generation. All kinds of bikinis such as skimpy, multi-wrap, and convertible, etc. are trending.
  
• Celebrities and influencers often wear bikinis, especially during vacations or beach outings, which further popularizes the garment. Their influence on fashion trends and consumer behavior contributes to the wide bikini adoption.
  

• The swimwear market by material is segmented into polyester/nylon, spandex, and others.
  
• The polyester/nylon segment was the leading segment in this market in 2023 with a revenue of USD 13.7 billion and has a market share of around 65.8%.
  
• Known for their durability and resilience, polyester and nylon fabrics are the preferred raw material sourced by swimwear manufacturers. Swimwear made from these materials can withstand exposure to chlorine, saltwater, sun exposure, and repeated washing without losing shape or color, making them ideal for frequent use in water.
  
• Polyester and nylon are relatively cost-effective compared to some other materials used in swimwear production such as spandex.
  
• Additionally, both polyester and nylon are quick-drying materials, offering a great advantage for swimwear as it allows users to transition comfortably from water activities to land without feeling uncomfortable.
  

• The U.S. swimwear market was valued at around USD 5.3 billion in 2023 and is anticipated to register a CAGR of 5.2% between 2024 and 2032.
  
• The U.S. leads the swimwear market for a few key reasons. The vibrant beach culture, coupled with the influence of celebrities and social media, drives the demand for trendy swimwear styles, boosting market growth in the country.
  
• Moreover, many U.S. citizens lead active lifestyles, participating in activities such as swimming, surfing, beach volleyball, and other water sports. This creates a continuous demand for swimwear that is not only fashionable but also functional and durable. For example, as per the data released by Sports Marketing Surveys USA, SFIA, in 2023, more than 31 million people in the U.S. participated in swimming at least once. The majority, approximately 28.17 million, swam primarily for fitness purposes, while around 3.33 million were part of a swimming team during the same year.
  

Country-level Analysis

• Europe:
  • Europe held a market share of around 24.9% in 2023 and is expected to grow at a robust CAGR of 4.0% during the forecast period. Europe holds a prominent position as a global importer of swimwear, with import values reaching USD 2.25 billion in 2022, including intra-EU trade. This marks a significant rise from USD 1.68 billion in 2017, alongside an increase in volume from 336 million to 389 million units of swimwear. Between 2017 and 2022, European swimwear imports experienced an average annual growth rate of 6.11%, slightly below the 6.75% average growth rate recorded for overall EU apparel imports.
    
  • As per the data released by Eurostat, 44.3% of the EU population aged 15 and above engaged in fitness or recreational physical activities at least once a week in 2019. As awareness of the physical and psychological benefits of maintaining an active lifestyle continues to rise, the demand for sports-related apparel, including swimwear, is expected to grow steadily in the coming years.
    
• Asia Pacific: China dominated the Asia Pacific swimwear market in 2023 acquiring a market share of 80.3% in 2023 and is expected to grow during the forecast period from 2024-2032. China swimwear market has witnessed rapid growth, driven by increasing health consciousness and the rising popularity of swimming as a sport. As per the data released by Statista (2024), in 2025, per capita revenue in China's sports and swimwear market is expected to reach USD 11.07. By 2029, the market volume is projected to reach 783.9 million pieces.
  

Swimwear Market Share

• The top 5 companies in the swimwear industry such as Nike, FILA, Under Armour, Adidas AG, and Puma hold a market share of approximately in the range of 15-20%.
  
• In March 2023, JCPenney and Sports Illustrated collaboratively introduced a fresh swimwear line accessible throughout North America. This collection features swimwear for both men & women, incorporating adaptable "beach-to-street" designs to meet the needs of customers desiring fashion and versatility in their swimwear selections.
  
• In 2021, Adidas AG collaborated with IVY PARK, a fashion and activewear brand from the U.S., to introduce a swimwear capsule collection called flex park. This collection showcases high-performance materials made from a minimum of 85% recycled content and includes a range of swimwear designs, cover-ups, and matching accessories, all centered around themes of empowerment and self-expression.
  

Swimwear Market Companies

• Nike, Inc., one of the largest operating player in the swimwear industry, reported a revenue of USD 51.4 billion in 2024. In July 2023, Nike launched a new line of eco-friendly swimwear made from recycled ocean plastics, enhancing its sustainability efforts in the swimwear market.
  
• Addidas, another leading operating player in the swimwear market, reported a revenue of USD 22.31 billion in 2023. As part of its "Own the Game" strategy, Adidas aims for 90% of its products to be made from sustainable materials by 2025, reflecting its focus on growth and environmental responsibility.
  
• Arena S.p.A, in July 2024, announced the addition of world backstroke champion Hubert Kos to its elite group of athletes, reinforcing its commitment to supporting top-tier swimming talent.
  

Major players operating in the swimwear market are:

• Adidas AG
• American Apparel Inc.
• Arena SpA (Berkshire Hathaway)
• La Jolla Group
• LVMH Moet Hennessy Louis Vuitton
• Marysia LLC
• Nike Inc.
• Pentland Group
• Perry Ellis International
• PVH Corp.
• Quiksilver Inc.
• Swimwear Anywhere Inc. (TYR Sports Inc.)
• Tennor Holding BV (La Perla)
• TJ Swim
  

Swimwear Industry News

• In June 2023, Arena introduced a new swimwear collection featuring advanced hydrodynamic technology, aiming to boost performance for competitive swimmers.
  
• In May 2023, Wacoal entered a strategic partnership to expand their swimwear distribution in Southeast Asia, aiming to increase its market penetration in the region.
  
• In June 2022, H&M from Sweden introduced a fresh line of swimwear, showcasing vibrant one-piece suits and bikini tops. Featuring prints in bright green, purple, white, and dark chocolate brown, the collection also includes multicolor artistic designs, with some items boasting adjustable straps.
  

This swimwear market research report includes in-depth coverage of the industry, with estimates & forecasts in terms of revenue (USD Billion) and volume (Million Units) from 2021 to 2032, for the following segments:

Click here to Buy Section of this Report

Market, By Product Type

• One-piece swimsuit
• Two-piece swimsuit
• Swimming trunks
• Bikini
• Others

 Market, By Material

• Polyester/Nylon
• Spandex
• Others

Market, By End Use

• Men
• Women
• Kids

Market, By Distribution Channel

• Online
• Offline

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • Germany
  • U.K.
  • France
  • Italy
  • Spain
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Malaysia
  • Indonesia
  • Rest of Asia Pacific 
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• MEA
  • UAE
  • Saudi Arabia
  • South Africa
  • Rest of MEA