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In 2023, key companies like Adidas, Columbia Sportswear, Lululemon, Nike and The North Face held a combined market share of 15%-20%. These companies are actively engaging in mergers, acquisitions, facility expansions, and collaborations to enhance their product portfolios, reach more customers, and strengthen their market positions.
Companies are focusing on fabric innovation to improve moisture-wicking, breathability, and durability in sweat-resistant apparel. Brands like Nike, Adidas, and Lululemon use their strong brand equity in sports and outdoor apparel to gain a competitive edge. Consumers trust these brands for their performance and reliability. Eco-consciousness is also crucial, with Adidas and Lululemon emphasizing sustainable manufacturing and eco-friendly materials to attract environmentally aware consumers.
Major players operating in the sweat resistant apparel industry are: