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SVOD Market size was valued at USD 151.9 billion in 2023 and is estimated to register a CAGR of over 11% between 2024 and 2032. Video on Demand (VoD) services and solutions have revolutionized a number of sectors and geographical areas by offering unparalleled chances for audience engagement, revenue, and content distribution.
VoD platforms have completely transformed the way that people access and use media in the entertainment industry by making it possible to watch movies, TV series, and other types of entertainment on demand. This change enables businesses to efficiently reach audiences throughout the world by distributing their material straight to viewers, eschewing traditional broadcast channels. Furthermore, VoD services give content producers insightful knowledge about the tastes and actions of their audience, allowing for customized experiences and recommendations for relevant content.
Report Attribute | Details |
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Base Year: | 2023 |
SVOD Market Size in 2023: | USD 151.9 Billion |
Forecast Period: | 2024 - 2032 |
Forecast Period 2024 - 2032 CAGR: | 11% |
2032 Value Projection: | USD 408.4 Billion |
Historical Data for: | 2021 - 2023 |
No. of Pages: | 260 |
Tables, Charts & Figures: | 300 |
Segments covered: | Content, Pricing Model, Device |
Growth Drivers: |
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Pitfalls & Challenges: |
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VoD technology is being used at educational institutions as it provides easy access to training materials, lectures, and instructional resources. For instance, in February 2024, Netflix announced that Expedia Group will be its first global advertising partner to activate a multi-market campaign on the streamer's ad-supported plan throughout 2024. Through this partnership, Expedia Group accelerated its international expansion while also reinforcing Netflix's multi-country advertising offerings to marketers and members.
High production and content licensing costs, together with digital piracy, are major obstacles in the SVOD sector. Popular content licensing is costly, and producing original programming demands large financial outlays that put a strain on finances. Digital piracy reduces income and diminishes the value of Subscription Video-on-demand (SVOD) services as users obtain content illegally. Legal and security procedures are needed to stop piracy. Platforms and producers are impacted by these problems, which have an effect on revenue and the capacity to invest in fresh content. SVOD providers tackle these issues with exclusive content, sophisticated Digital Rights Management (DRM), litigation, and user education to safeguard their investments and maintain steady growth.