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Companies have started investing more in Research & Development (R&D) for innovative and sustainable solutions. These companies are also working in collaboration to counter the challenges in sustainable packaging manufacturing. For instance, in April 2024, Amcor, a global leader of packaging solutions, collaborated with Kimberly Clark to launch Eco Protect diapers made with 30% recycled materials in Peru. The product offers sustainable packaging solution for hypoallergenic diapers made with certified plant-based fibers. These companies are focusing on building their brand image by achieving certificates, to gain long-term advantages. Additionally, they are trying to adhere to the framework of rules and regulations of the government and international organizations.
Major players operating in the industry are: