Superfood Powders Market Analysis

Superfood Powders Market Analysis

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The fruit-based superfood powders market dominated around USD 2.32 billion revenue in 2022. In the upcoming years, it is expected that demand for superfood powders based on fruits would increase. The popularity of smoothies, expanding awareness of the health benefits of fruits, and taste and convenience of fruit-based superfood powders will all contribute to this growth.
 

Food and beverage industry accounted for 49.4% of the superfood powders market share in 2022. Superfood powders are utilized in a wide range of food & beverage products, inclusive of juices, yogurt, smoothies, oats, and baked goods. Superfood powders are added to these goods to boost their nutritional value and flavor. Food and beverage companies are using superfood powders to create wholesome, nutrient-dense products that meet customer preferences.
 

The online retailer segment is anticipated to grow at 7.5% CAGR through 2032. Online retailers have a wide selection of superfood powders at reasonable costs. They also allow customers to purchase from home and have things delivered right to their door.
 

U.S. superfood powders market size held over USD 1.36 billion in 2022. The strong demand for superfood powders in North America is attributable to the high frequency of chronic diseases, rising need for convenience, and expanding awareness of superfood health benefits.