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There is a noticeable shift in consumer perspective which is seeking products sourced from sustainable and eco-friendly practices, including organic and non-GMO sunflower seeds. According to the survey by Food Dive, over two-thirds of shoppers in the U.S. expressed a higher inclination to purchase products having Non-GMO Project verification. Innovative product offerings, such as flavored and seasoned sunflower seeds, are gaining traction, catering to diverse customer preferences. Moreover, the rise of e-commerce and online retail platforms has facilitated easier access to a wide range of sunflower seed products, enabling manufacturers to reach a broader customer base.